Grindr and pop superstar, LGBTQ activist Pabllo Vittar partner to create and offer exclusive content to the Grindr community
16 Apr, 2019, 13:54 ET
LOS ANGELES, April 16, 2019 /PRNewswire/ -- Today Grindr and Brazilian drag queen, pop superstar and activist Pabllo Vittar announced a partnership to develop and offer exclusive content to the Grindr user community.
The partnership will include exclusive Grindr and Pabllo Vittar video content and the release of new music to Grindr users before it's available to the general public. Grindr and Vittar will also work together to identify a project to support the LGBTQ community as part of the campaign. The partnership comes as Grindr celebrates a decade of helping users in virtually every country in the world to connect, thrive, and express their authentic selves.
"Arguably the most famous drag queen in the world, Pabllo is an inspiration to millions of people around the world. She stands for authenticity and empowerment through her work and her personal convictions – virtues we celebrate here at Grindr every day," said Alex Black, product marketing manager, Grindr. "Ours is a natural partnership as Grindr continues to be on the cutting edge of culture and evolve to provide our users with new and rewarding experiences."
The first drag queen to be nominated for a Grammy, Vittar was named one of the faces of a recent Coca-Cola campaign, and has collaborated with a number of high-profile musical acts like Major Lazer, Charli XCX, Sofi Tukker, Anitta, and Diplo. This year she will headline six gay pride events in the U.S.
"I'm super excited about this partnership with Grindr. It will help me connect to more people and spread my music and love in a totally different and spectacular way," said Vittar. "Can't wait to show everyone the amazing things Grindr and I have in store!"
The collaborative video content will be released in the lead up to Pride Month via the Grindr app and the company's YouTube account, along with an exclusive in-app premiere of new material from Vittar's forthcoming third, full-length album.
With 4 million daily active users in virtually every country in the world, Grindr is the largest LGBTQ mobile social network. Since its launch in 2009, Grindr has grown to become a fundamental part of users' daily lives globally. The company continues to expand their ecosystem to enable all users to connect to the world around them. Through INTO, a digital content channel for and by the LGBTQ community, various events, and experiential opportunities, Grindr is helping users engage across the spectrum. Headquartered in West Hollywood, California, Grindr is powered by a team of over 100 employees. A Certified Transgender-Inclusive Business, Grindr encompasses a diverse and passionate family of makers, innovators, leaders, and most importantly, doers. Grindr employees are fueled by an endless curiosity, an ability to embrace change, a respectful and collaborative work environment, and a knack for crossing every finish line. Grindr is available on the App Store and Google Play.
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