Group 1 Automotive Welcomes Land Rover Gwinnett Following Hennessy Acquisition

Land Rover Gwinnett continues to operate under its existing name as part of Group 1's growing Atlanta-area network

ATLANTA, Nov. 11, 2026 /PRNewswire/ -- As part of its ongoing nationwide initiative to unify its extensive network of dealerships, Group 1 Automotive, Inc., a Houston-based automotive retailer with dealerships across the U.S. and U.K., announced that Land Rover Gwinnett has joined its retail network, following the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships, which closed Oct. 19, 2026. In keeping with Land Rover's dealer naming standards, the dealership continues to operate under its existing name.

Backed by the scale, resources, and expertise of an international automotive retailer, Group 1 Automotive remains focused on delivering the personalized service and community connections that define the local dealership experience. Learn more at Group1Auto.com.

Better Customer Experience

Unlike several of the other Atlanta-area locations in this transaction, Land Rover Gwinnett's name does not change. In keeping with Land Rover's dealer naming standards, the store continues to operate under its current name; only the ownership behind it is changing.

Forrest Jones, who currently serves as general sales manager at Lexus Atlanta, will take over as General Manager of Land Rover Gwinnett following the close, one of several leadership moves across the newly acquired Atlanta-area stores.

"I've spent my time at Lexus Atlanta, and I'm looking forward to bringing some of what I've learned there over to Land Rover Gwinnett," said Forrest Jones, incoming General Manager of Land Rover Gwinnett. "The name on the building isn't changing, and neither is our focus on the customer."

Land Rover Gwinnett continues to serve customers from its existing location at 3423 Old Norcross Road, Duluth, GA 30096, supporting customers throughout the Old Norcross Road corridor in Gwinnett County with new Land Rover vehicles, pre-owned vehicles, certified service, parts, and maintenance support.

The dealership's team remains in place as the location becomes part of Group 1's broader retail network.

Frequently Asked Questions

Why did Land Rover Gwinnett join Group 1 Automotive?

Land Rover Gwinnett became part of the Group 1 network as part of the company's acquisition of Hennessy Automobile Companies' Atlanta-market dealerships. The dealership continues to operate under its existing name, in keeping with Land Rover's dealer naming standards, while serving customers in the Old Norcross Road corridor in Gwinnett County. As part of the Group 1 network, which includes 256 dealerships offering 38 vehicle brands, the dealership connects customers to new and pre-owned sales, financing, service, parts, and collision support.

What's the difference between Land Rover and Range Rover?

Range Rover is not a separate automaker; it is a model line within the Land Rover brand. Land Rover's current lineup spans several families, including Range Rover, Range Rover Sport, Discovery, and Defender, each built for a different mix of luxury and off-road capability.

Are Range Rover models more expensive than other Land Rovers?

Generally, yes. The Range Rover and Range Rover Sport sit at the higher end of Land Rover's lineup, while the Discovery and Defender families are typically positioned lower, though exact pricing depends on trim and options.

What certified pre-owned programs does Land Rover offer?

Land Rover offers a manufacturer-backed certified pre-owned program that includes a multi-point inspection, reconditioning, and extended warranty coverage, with terms varying by model year.

What are the advantages of OEM parts versus aftermarket replacements?

OEM parts are produced by or for the vehicle's manufacturer and are designed to match factory specifications for fit, performance, and durability, typically carrying a manufacturer warranty when purchased through a dealership.

About Group 1 Automotive, Inc.

Group 1 owns and operates 256 automotive dealerships, 319 franchises, and 33 collision centers in the United States and the United Kingdom that offer 38 brands of automobiles. Through its dealerships and omni-channel platform, the Company sells new and used cars and light trucks; arranges related vehicle financing; sells service contracts; provides automotive maintenance and repair services; and sells vehicle parts.

Media Contact
Kimberly Barta
Head of Marketing, Brand and Communications, Group 1 Automotive, Inc.
[email protected]
503-539-0756

SOURCE Group 1 Automotive, Inc.