Group Health to Provide RedBrick Health's Health Engagement and Behavior Change Platform to its Clients and Members

MINNEAPOLIS, May 7, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change technology and Group Health – a Seattle-based nonprofit health care system – announced today that an advanced wellness solution suite, powered by RedBrick, is available to the employers of Group Health for their entire population, including Group Health members and non-members. Through this collaboration, Group Health clients will be able to benefit from the RedBrick platform to drive healthier behaviors, better health outcomes, higher productivity and lower overall costs in their populations.

The RedBrick platform, combined with Group Health's consulting on best-in-class worksite wellness, provides employers a unique and powerful tool to achieve their desired outcomes. This comprehensive wellness suite will help Group Health participants understand their health status and develop new behaviors through a choice architecture framework that reinforces healthy habits. Grounded in behavior design and leveraging deep clinical insights, the integrated RedBrick platform encompasses RedBrick Compass - an interactive health assessment, RedBrick Journeys - a multi-modal digital coaching program, RedBrick Track - a multi-dimensional activity tracker and RedBrick Rally corporate challenges.

"Since RedBrick complements Group Health's philosophy of prevention and wellness, we are pleased to provide this innovative suite of solutions to help participants become healthier," said David Grossman, MD, medical director of population and purchaser strategy for Group Health. "The engaging user experience and small step approach provided by RedBrick Health turns the task of behavior change into an easy-to-do, fun and satisfying experience."

At the core of this collaboration is a compelling experience that encourages and rewards participants who actively engage in their health. The entire user experience incorporates a built-in social layer for support to create an interaction that is simple, rewarding and fun. Accessible through web and mobile interactions, individuals participate in personalized programs that are data-driven and tailored to them based on their reported health status, preferences and any past interactions with the platform. In addition, engagement is maintained throughout the year by utilizing automated triggers through the preferred communication channel.

"Group Health once again reaffirms its position as an innovative leader when it comes to enabling their member populations to achieve better health," said Dan Ryan, chief executive officer for RedBrick Health. "We are proud to partner with a like-minded organization and look forward to helping their employers drive to a healthier, more engaged workforce."

Group Health is among a growing number of leading organizations selecting RedBrick's open engagement and behavior change platform to power their population health management initiatives.

About RedBrick Health
RedBrick Health is a health engagement and behavior change technology company that helps organizations reinvigorate their health and wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes and stronger returns on everyone's investment in health. The company serves large, self-insured employers, insurers, providers, brokers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About Group Health
Group Health is one of the nation's leading nonprofit health systems, recognized for its consumer-governed cooperative origins and innovative solutions for improving care. Established in 1947, Group Health, together with its subsidiaries Group Health Options, Inc. and KPS Health Plans, provides health coverage to almost 600,000 Washington state residents. More than 345,000 members receive care from Group Health Physicians medical group at Group Health Medical Center locations across the Puget Sound region and Spokane. Group Health advances health in the community through its medical education, charitable foundation, and nationally recognized research institute. For more information about Group Health, visit www.ghc.org and www.ghinnovates.org.

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SOURCE RedBrick Health