WASHINGTON, April 28, 2011 /PRNewswire/ -- With recent projections for national cable advertising showing growth at faster rates than almost all other U.S. media, The Cable Show 2011 will feature a timely discussion focused on a number of advertising issues and opportunities for cable operators, programmers, advertising agencies and buyers. The Cable Show 2011, the National Cable & Telecommunications Association's (NCTA) 60th Annual Convention and International Exposition, takes place June 14-16 at McCormick Place in Chicago.
"This year's advertising program couples big-picture viewpoints with real-market savvy to deliver a complete, actionable package that will help cable advertising buyers and sellers improve the way they do business together," said Sean Cunningham, President & CEO, Cabletelevision Advertising Bureau (CAB). "We are especially excited to present our program in Chicago, an important hub for America's advertising industry."
The advertising program of panels and presentations, developed in partnership between NCTA and CAB, begins on Tuesday, June 14, and runs through Wednesday, June 15, and will feature the following sessions:
- Executive Perspective: Cable Advertising Executives on the State of the Business
- Politically Correct: Best Practices for Political Advertising Success
- We Can Relate: The Evolving Picture in Affiliate Relations and Cable Advertising
- Television with a Twist: New Possibilities in Advanced Advertising
- Through the Looking Glass: Advertising Sales in a Multi-Screen Environment
"The popularity of the cable platform reflects the rising appeal of cable's original content and desirable audience demographics," stated Barbara York, Senior Vice President, Industry Affairs, NCTA. "Our advertising program is designed to provide the tools to help our industry continue to leverage the cable success story."
Speakers and panelists will be announced soon.
Additional information and registration for The Cable Show 2011 is available at www.thecableshow.com, or from NCTA's Department of Industry Affairs (202-222-2430). Prime exhibition space and sponsorship opportunities are available by contacting NCTA Convention Headquarters at (202) 463-7905 or e-mail [email protected].
NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access, serving more than 43 million customers, after investing more than $170 billion to build two-way interactive networks with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 23 million American consumers.