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GSK choisit Veeva comme partenaire pour établir un CRM multicanal à l'échelle mondiale


News provided by

Veeva Systems

Mar 17, 2015, 07:00 ET

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BARCELONE, Espagne, March 17, 2015 /PRNewswire/ --

Veeva Systems Inc. (NYSE: VEEV) a annoncé aujourd'hui que GSK, l'un des leaders mondiaux en pharmaceutique et en soins de santé basés sur la recherche, a choisi Veeva comme partenaire de CRM multicanal.


     (Logo: http://photos.prnewswire.com/prnh/20120425/527164 )

« GSK s'engage à fournir aux professionnels de santé des informations pertinentes sur les produits et les maladies, quand, où et comme ils le souhaitent », a déclaré Simon Dingemans, directeur financier chez GSK. « Nous sommes heureux de collaborer avec Veeva pour parvenir à réaliser notre vision multicanale. »

Veeva CRM fournit des analyses complètes sur les clients et  permet des interactions adaptées et personnalisées aboutissant au meilleur engagement possible avec eux à travers tous les points de contact, y compris le face-à-face, l'e-mail, le Web et le téléphone.

« La société Veeva est honorée d'être le partenaire de GSK pour mettre en place un CRM multicanal », a ajouté Peter Gassner, fondateur et PDG de Veeva Systems. « Nous nous sommes engagés à contribuer à leur succès et nous nous réjouissons d'avoir la possibilité de soutenir les efforts de GSK visant à fournir  des informations précises et opportunes à ses clients, à tout moment et en tous lieux. »

À propos de Veeva Systems

Veeva Systems Inc. est un leader dans le domaine des logiciels dans le cloud destinés à l'industrie mondiale des sciences de la vie. Engagée dans l'innovation, l'excellence de ses produits et la réussite de ses clients, la société Veeva compte plus de 275 clients, englobant à la fois certaines des sociétés pharmaceutiques les plus importantes au monde et des entreprises de biotechnologie émergentes. La société Veeva est basée dans la baie de San Francisco et dispose de bureaux en Europe, en Asie et en Amérique Latine. Pour tout complément d'information, veuillez consulter le site http://www.veeva.com.

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