Guangdong Innovation Technology Media Service Center Rolls Out Overseas Media Communications Platform

DONGGUAN, China, May 13, 2015 /PRNewswire/ -- Dongguan, a city and major commercial center in southern China'sGuangdong province, rolled out a program dubbed "International Fair and Overseas Communications Plan for Foreign Trade Enterprises" on May 12, 2015 aimed at assisting small and medium-sized firms in their efforts to expand into foreign markets. According to journalists Yang Tao, Lei Han and Wu Shaofang from China Science & Technology Report, the program will help 30 foreign trade businesses establish an international fair platform as well as assist them in branding and international expansion by providing global media services through an overseas media distribution platform.

Providing small- and medium-sized foreign trade firms with support services

On May 12, the Bureau of Commerce of Dongguan City, Dongguan Science and Technology Bureau and Dongguan Hong Kong and Macao Affairs Bureau jointly opened the Foreign Trade Transformation and Upgrading Support Services Center in the city. The overseas media communications platform, established by Guangdong Innovation Technology Media Service Center, started service on the same day, offering foreign trade firms in Dongguan a new and quality overseas promotion and marketing channel for expanding in the international market.

As Dongguan has been one of the cities that has always been at the forefront of the latest transformation in the profile of China's foreign trade, the call to build a public service platform to keep Dongguan at the forefront of the current transformation has never been louder. To meet that call, the city built the Support Services Center to mainly serve small and medium-sized firms based on a successful model whereby the public and private sector jointly collaborate to roll out a project gathering together the best resources available in mainland China as well as in Hong Kong and Taiwan. Priority will be given to public resources and institutions who can best provide assistance in industrial design, productivity improvement guidance and service outsourcing at the center, in a move to offer a "one-stop" service for product R&D, industrial design, brand building, productivity improvement guidance, venture capital investment and personnel training.

The local finance bureau will provide capital support totaling nearly 10 million yuan (approx. US$1.6 million) to the center during the first three years of operation. The capital will be used to fund rental of facilities, platform building, administration fees, daily promotion and operation as well as rewards for the best performing organizations.

Overseas media distribution platform supports firms in their efforts to expand into international markets

The official opening and operation of the support service center and its function as a "one-stop" public service platform for firms in Dongguan engaging in foreign trade send a clear message of the city's proactive role in undertaking the transformation. By bringing together the best R&D organizations, productivity counseling agencies, overseas media communications firms as well as firms at the forefront of technological innovation under one roof, Dongguan can mobilize the best that the city has to offer to face the challenges of executing on the transformation.

The Guangdong Innovation Technology Media Service Center - Overseas Media Communications Platform is one of the principal organizations responsible for implementing the above-mentioned plan, and one of the member organizations of the support service center. The participation of this high-level organization attracted the attention of many of the guests that attended the inauguration event.

"We have recently issued press releases via more than 500 media organizations worldwide on behalf of the Huizhou Zhongkai High-Tech Industrial Development Zone," said Wang Xiangming, director of the Guangdong Innovation Technology Media Service Center. Over the last few years, Chinese foreign trade companies have attached more importance to overseas communications and brand promotion as part of their efforts to establish a global footprint. The Guangdong Innovation Technology Media Service Center is committed to integrating overseas media resources, and has established an overseas media platform, helping many companies and science parks distribute press releases simultaneously to media organizations around the world. The center has facilitated the display of promotional messages and advertisements on the large digital screen overlooking New York's Times Square for some of China's largest players. Foreign trade companies in Dongguan can rely on the organization for their overseas promotions in the future.

The above information is provided and confirmed by China Science & Technology Report, issued on behalf of China Technology Media by Guangdong Innovation Technology Media Service Center.

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SOURCE Guangdong Innovation Technology Media Service Center