LOS ANGELES, Nov. 18, 2014 /PRNewswire/ -- Guitar Center has announced the appointment of Michael Amkreutz to the position of Executive Vice President, Marketing, Merchandising and E-Commerce, for the Guitar Center brand. Amkreutz's appointment is the result of an extensive, nationwide search by Guitar Center management who ultimately selected him from an elite pool of candidates for his extensive marketing background. In this new role, Amkreutz will be responsible for all aspects of GC's product assortment, in-store merchandising, marketing campaigns and e-commerce strategy.
Amkreutz joins Guitar Center from Systemax North American Technologies, where he most recently held the role of Chief Marketing Officer. His expertise in marketing, merchandising and technology, developed over the years at companies such as Sears, Newegg, Hannspree North America and Sharp Electronics, made him the ideal choice for this critical role in the organization.
"I'm excited to have the opportunity to work with such a well-respected brand in the music industry. I look forward to collaborating with the outstanding group of minds at Guitar Center to foster the next batch of big ideas to bring further success to the brand."
- Michael Amkreutz, EVP Marketing, Merchandising and E-Commerce
About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards, recording, live sound, DJ, and lighting equipment, with more than 260 stores across the U.S. 2014 marks the milestone 50th anniversary of the Guitar Center Brand as we continue to help people make music from coast to coast. In addition, the Music & Arts division operates more than 120 stores specializing in band & orchestral instruments for sale and rental, serving teachers, band directors, college professors, and students since 1952. With an unrivaled in-store experience and passionate commitment to making gear easy-to-buy, Guitar Center is all about enabling musicians and non-musicians alike to experience the almost indescribable joy that comes from playing an instrument. All we sell is the greatest feeling on earth.
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SOURCE Guitar Center