CARLSBAD, Calif., May 14, 2019 /PRNewswire/ -- GUNNAR Optiks, the innovation leader in blue light blocking gaming and computer eyewear, today launched its latest line of performance glasses, "Cruz." Designed for adolescents age 12 and up, "Cruz" features the benefits of GUNNAR's patented lens technology and is engineered to protect developing eyes from digital screens. The all-new "Cruz" provides superior protection against the short and long-term effects of digital eye strain and exposure to the artificial blue light emitted from digital screens including headaches, dry eyes, blurry vision, eye fatigue and macular degeneration.
Pioneering the standard for blue light protection with its "Blue Light Protection Factor™ (BLPF)," GUNNAR created a lens protection scale similar to SPF in sun protection. "Cruz" is available in the patented Amber Lens (BLPF 65), or Clear Lens (BLPF 35), for those who prefer protection without the amber tint. Designed for durability and long-lasting comfort, "Cruz" features a curved nose rest, nylon frames and wide format lenses for full coverage with GUNNAR's patented lens technology.
"In the midst of the budding digital age with the ill effects of technology still vastly unknown, long-term ocular health in children with developing eyes is especially vulnerable. Wearing glasses that reduces glare, improves dryness, absorbs and reflects dangerous high-energy blue light will protect ocular health, improve sleep cycles and remains a critical ingredient to an overall wellness routine," said Dr. Miki Zilnicki, OD at Twin Forks Optometry. "GUNNAR's all-new 'Cruz' glasses are specifically designed to protect the younger population of developing eyes, while allowing their visual systems to naturally progress by utilizing their own focusing muscle."
Approximately three-quarters of teenagers today own a smartphone. The American Academy of Pediatrics says the overall use of media among adolescents has grown over the past decade and continues to rise being aided by the recent increase in mobile device usage among teenagers. The full effects of blue-light are still being studied, but it is known that blue-light affects sleep cycles and may contribute to damaging the retinal cells that lead to macular degeneration. Children's eyes are more vulnerable than ever due to the sheer volume and amount of time they'll view digital devices throughout their lifetime, but also with exposure during a time when their eyes are still developing and have little natural protection. Protecting children from blue-light is critical for the long-term preservation of their eye health and sleep schedules.
"We've been looking forward to the expansion of our line of performance eyewear to specifically protect our younger audience," said RJ Snyder, director of marketing at GUNNAR Optiks. "'Cruz' is the perfect solution for anyone age 12 and up, looking to view screens naturally while blocking harmful blue light and preventing digital eye strain."
Available in three frame color choices; Onyx, Onyx-Teal Fade, and Navy with the patented Amber or Clear Lens, "Cruz" can be purchased at GUNNAR.comand Amazon for $39.99. Additionally, a variety of GUNNAR frame styles are available at select Best Buy locations and BestBuy.com.
GUNNAR's portfolio of products includes blue light blocking solutions for Gaming, Computer, Reading Glasses, Prescription and Sunglasses. For more information on the "Cruz" frames and GUNNAR's preeminent line of blue light blocking glasses, visit GUNNAR.com or follow on social media @GUNNARoptiks.
About GUNNAR Optiks
Founded in 2006, GUNNAR Optiks®, LLC designs and engineers Gaming and Computer Eyewear to protect and enhance vision using revolutionary technology solutions. GUNNAR introduced the Technology Eyewear category in 2008 and pioneered the only patented lens technology to reduce digital eye strain and fatigue issues associated with computer use. GUNNAR is a privately-held company headquartered in Carlsbad, California.
SOURCE GUNNAR Optiks