Guvera Taps RightsFlow for Publishing, Licensing, and Administration Services

NEW YORK, April 1 /PRNewswire/ -- RightsFlow, a leading provider of bulk mechanical licensing and royalty services, today announced a deal to provide licensing, administration and reporting services for Guvera, a new digital content platform launching in the U.S. with free, ad-supported music downloads and streaming services.

RightsFlow will be providing mechanical licensing and reporting services for publishing rights in the United States, giving Guvera a one-stop solution for U.S. mechanical rights licensing and management.

"With the launch of our pure, ad-supported music service in the U.S., we want to ensure that our content is properly licensed and that musicians and songwriters are properly paid and accounted to for their work.  RightsFlow offers us the expertise and the solution to ensure this," commented Dan Thompson, Guvera Head of Content.

Patrick Sullivan, RightsFlow's President and CEO, added, "Guvera presents a compelling business model and user experience.  We are extremely excited to be a partner in supporting this launch for music fans in the U.S., and are thrilled to be able to support their business development by allowing them to focus on their audience and their content, rather than on complex rights clearances and resource-heavy reporting requirements."

Guvera offers consumers 100% free music downloads paid for by brands. Guvera's technology also allows brands and advertisers to target broad or focused consumer segments with non-intrusive communications reflective of a brand's personality and connection to appropriate music genres in their branded music channels.

RightsFlow are leading experts in mechanical licensing, simplifying how rights holders get paid.  RightsFlow's proprietary FLOW technology provides a cost-effective channel connecting societies and companies that sell or distribute music, and has been widely adopted by labels, artists and global businesses.

About Guvera Limited

Guvera Limited is a music and content download system designed in Australia, founded in 2008. Guvera provides a way for content owners such as artists and record labels to generate revenue from their music, making it readily available and 100% free and legal to consumers. Content is paid for by advertisers looking to target consumers in a revolutionary way with branded channels.  Guvera.com launched in the US in March 2010 and offers content from Universal Music Group, EMI, BMI, SESAC, INgrooves and IODA.  The company's consumer facing website is www.guvera.com.  Visit www.guveralimited.com for a presentation for advertisers and agencies.

About RightsFlow

www.rightsflow.com

RightsFlow is a leading provider of mechanical licensing services and royalty payment technology for online music services, record companies, distributors and artists. The RightsFlow technology powers rapid song identification and provides an unprecedented level of transparency for both licensees and licensors.  RightsFlow specializes in obtaining bulk physical, DPD, and ringtone licenses including streaming, tethered, and limited download rights. Our proprietary "FLOW" licensing technology and 10.5 million song database allow us to license content, render accounting, and pay royalties on behalf of clients quickly and accurately, ensuring that rights-holders are paid for the use of their work.

RightsFlow is a Full Member of DDEX, DiMA and A2IM (Assoc. Member).

SOURCE Guvera USA, Inc