SAN FRANCISCO, April 26, 2011 /PRNewswire/ -- SolutionSet, the fourth largest independent digital, data, direct and local marketing services company in the U.S., today announced it has hired award-winning creative Guy Bommarito as executive creative director, effective immediately. Bommarito joins SolutionSet's Mill Valley, Calif., office and will lead creative marketing services across SolutionSet's roster of blue-chip clients, including AmEx, AT&T, Dell and TXU Energy. He reports directly to SolutionSet President and CEO Zain Raj.
"We're thrilled to have Guy, a renowned creative MVP, join the SolutionSet team, and I am confident in his ability to take our integrated behavioral marketing solutions to the next level," said Raj. "Guy's addition brings us the creative capability needed to further elevate our work to help create brand action for our clients, driving profitable transactions and brand value in the marketplace."
Bommarito joins SolutionSet from Hoffman/Lewis in San Francisco, where he was senior vice president and creative director. His career first took off at GSD&M in Austin, Texas, where he was part of the leadership team that grew the agency from a small regional shop to a nationally recognized creative powerhouse. At GSD&M, Bommarito led creative for leading accounts, including Southwest Airlines and Texas Tourism. He then relocated to Chicago to take the position of senior vice president and executive group creative director at FCB/Chicago, where he primarily worked on the Boeing and Van Kampen mutual funds accounts.
With more than two decades of experience, Bommarito has garnered creative accolades at every major awards show, from The One Show, to the ANDYs, to Cannes. During his time at GSD&M, Graphis magazine named the agency among the top ten creative agencies in the world, and Bommarito was twice named a "Creative All-Star" by Adweek. He has also taught aspiring creative professionals at the University of Texas at Austin and the Chicago Portfolio School.
"This is an incredible opportunity to round out SolutionSet's smart strategic offering with a fresh infusion of creativity," said Bommarito. "I look forward to working with the SolutionSet team and the agency's impressive roster of clients to deliver breakthrough creative ideas across all channels that help grow their business."
SolutionSet is the fourth largest independent behavioral marketing services company, providing robust marketing and business solutions via digital, data management and analytics, direct and local marketing. We plan, create and deliver integrated communications programs to build brands while driving profitable transactions for clients, including adidas, AT&T, Dell, eBay, TXUE, Office Depot and Stanford University. For more information, visit: www.solutionset.com.