HABLA Announces 2010 Keynote Speaker Cristina Benitez

Advertising and Marketing Veteran, owner of Lazos Latinos

Sep 08, 2010, 09:08 ET from Lanza Group, LLC

ATLANTA, Sept. 8 /PRNewswire/ -- HABLA, the Hispanic Achievement and Business Leadership Awards luncheon presented by Verizon Wireless, has announced Cristina Benitez will be the keynote speaker on Thursday, October 14. Benitez brings over 20 years of experience in advertising, marketing and as a published author to share her views on the Hispanic market with HABLA attendees.

"HABLA is proud to welcome Cristina Benitez as our keynote speaker for 2010," said Lanza Group, LLC President Ralph E. Herrera. "Her success and knowledge of the market will bring a fresh perspective to the Atlanta Hispanic business community."

In 1998, Benitez founded Lazos Latinos, a specialty Hispanic, strategic branding and advertising company based in Chicago. In July 2010, Benitez was named Director of Latino Media and Communication at DePaul University and teaches Hispanic marketing. HABLA attendees will receive a copy of her book, Latinization…How Latino Culture is Transforming the U.S. She is currently finishing her new book, Latinization and the Latino Leader, due for release in November 2010.

HABLA serves as the closing ceremony to Hispanic Heritage Month festivities in Atlanta, and highlights the accomplishments of Latino role models and provides them with the recognition they merit. HABLA is the leading business-to-business Hispanic focused networking event in the market. The 3rd annual Hispanic Achievement & Business Leadership Awards will take place on Thursday, Oct. 14, 2010 from 11:30 a.m. to 1:30 p.m. at 103 West in Buckhead, the financial district of Atlanta.

About Lanza Group:

Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm that provides bi- cultural marketing solutions; connecting marketers to Hispanics throughout the United States and beyond. Lanza Group produces Atlanta's official Cinco de Mayo celebration – Fiesta Atlanta, as well as Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia. For more information, please call 404.350.0200 or visit www.LanzaGroup.com.


Katie Anderson




SOURCE Lanza Group, LLC