SEATTLE, Nov. 10, 2014 /PRNewswire/ -- Global digital/direct marketing agency HackerAgency announced today that Jay Levinger has been named Director of Strategic Planning and that Chris Bennett has joined the agency as Account Director, Acquisition and Retention.
Levinger joins HackerAgency most recently from WildTangent where he was Director of Marketing and Research and responsible for all marketing planning, communications and research strategies. Levinger's expertise spans a wide range of marketing operations and his experience at a number of well-known brands and growing companies makes him well-versed in the complexities of strategic planning. Before WildTangent, Levinger was Group Director overseeing Strategic Planning at SMITH (formerly Ascentium) and grew through the marketing ranks with positions at Procter & Gamble, Johnson & Johnson, Kimberly-Clark and Getty Images, among others.
"Jay's depth of experience is extraordinarily relevant to this critical agency role and we look forward to integrating his leadership and knowledge as we continue to expand our agency reach globally," stated Matt Witter, HackerAgency General Manager.
Bennett comes to HackerAgency with over 20 years of digital/direct marketing agency account management experience. He has managed a variety of integrated marketing initiatives for Fortune 50 technology clients like Microsoft and Hewlett-Packard. Before joining HackerAgency, Bennett was Group Account Director for Wunderman Seattle and Senior Vice President/Group Account Director at DraftFCB Seattle.
"Chris' track record for managing client engagements, growing business and collaboration with internal and external teams made him a great candidate for HackerAgency," said Witter. "His strong background in the development, execution and evolution of data-driven digital solutions, loyalty programs and relationship marketing will lend itself to his new role."
Founded in 1986, Seattle-based HackerAgency, with offices in Munich, Prague and Shanghai, is a global direct marketing agency with expertise across all media channels and a focus on the metrics that matter. Their success generating ROI for their clients makes HackerAgency a leader in the world of CRM. From "Leads to Loyalty," HackerAgency develops and deploys data-driven strategies and creative that engages and compels customers to take action. Brand name clients include Coca-Cola, Volkswagen, Skoda, One Medical Group, Essence Healthcare, Hyatt, Highmark Blue Cross Blue Shield, AAA, Microsoft and YMCA, among others. Learn more about HackerAgency at www.HAL2L.com.
Cheryl Isen, Principal, Isen & Co. PR
Photo available upon request