In the US, Haier America employees in New York have also pledged to turn the lights off, and are encouraging consumers to do the same in videos and messages posted on YouTube and Facebook. The event will also be launching point for a month-long series of interactive environmentally focused content that the company will sponsor called the Smarter Life. Better Planet Challenge. Each day, Haier America will present an environmental advocate/expert in a new video and provide participants the opportunity to walk through simple steps to incorporating that lesson into their daily lives. Similarly, Haier France is urging its fans to join them in supporting Earth Hour, and to go beyond the hour, helping to make the earth a better place together.
Haier is a leader in the development of sustainable white goods solutions and has already designed many of the most environmentally and energy friendly appliances. In 2009, BusinessWeek China awarded Haier one of 10 companies for outstanding efforts to transform China's environment in its Greener China Business Award. In 2008, Haier helped Beijing organize the greenest Olympic Games ever as the event's official white goods sponsor, providing over 60,000 green appliances to Olympic facilities.
About Haier Group Co. Ltd
Founded in Qingdao, Shandong province, China, in 1984 under the leadership of ZHANG Ruimin, its current Chairman and CEO, Haier is the No. 1 major home appliances brand in the world and China. Haier products are distributed in more than 160 countries and regions in North America, Europe, the Middle East, Asia and Africa. Global revenues amounted to RMB 135.7 billion (USD 207 billion) in 2010. Haier's profit growth is 8 times more than its revenue growth. Haier employs more than 60,000 people, including 10,000 outside China.