Hair masks market is expected to grow by USD 95.72 million between 2022 and 2027; Growing demand for hair care products by men to boost market growth - Technavio

NEW YORK, Feb. 21, 2023 /PRNewswire/ -- The global hair masks market size is estimated to increase by USD 95.72 million between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 3.59% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 467.45 million. Discover some insights on market size before buying the full report - Request a sample report

Global Hair masks market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –

• Key purchase criteria
• Adoption rates
• Adoption lifecycle
• Drivers of price sensitivity

Global Hair masks market – Vendor Analysis
The global hair masks market is fragmented and significantly competitive. The market comprises several international and several regional, local, or domestic players. Vendors are competing in terms of factors like price, quality, brand, and variety. They are adopting various strategies to increase their market shares. Some vendors are focused on the acquisition of new brands and forming strategic alliances with other market players to explore opportunities and maintain their dominance in the market. Vendors are also constantly expanding their product portfolios to maintain their market shares.

A few prominent vendors that offer hair masks in the market –

• Amway Corp. - The company offers hair masks such as Satinique Revitalizing.
• Avon Products - The company offers hair masks such as naturals complete recovery hair masks.
• Colgate Palmolive Co. - The company offers hair masks under the brands EltaMD Skin Care, PCA skin, and Filorga.
• Coty Inc. - The company offers hair masks such as Kylie Skin.
• For Details on vendor and its offerings – Buy the report!

Global Hair Masks Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), application (professional and individual), and geography (North America, Europe, APAC, South America, and Middle East and Africa). 

• The market growth in the offline distribution channel segment will be significant during the forecast period. The segment comprises specialty stores, hypermarkets, supermarkets, convenience stores, and warehouse clubs, and others such as drugstores, salons and spas, and department stores. The increasing sales of beauty and personal care in these stores are driving the growth of the segment.

Geography Overview
By geography, the global hair masks market is segmented into North America, Europe, APAC, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global hair masks market.

• APAC will account for 33% of the market growth during the forecast period. The growth of the regional market is driven by the growth of the organized retail sector, high brand penetration, high urbanization rate, and a significant increase in the usage of hair grooming instruments by both males and females.

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Global Hair Masks Market – Market Dynamics

Leading Drivers – 

The growth of the market is driven by the growing demand for hair care products by men. The demand for products that enhance personal appearance and looks is increasing among men. The rise in hair problems such as dandruff, grey hair, split ends, and hair loss has led to an increase in the demand for mens grooming products, including hair masks. To capitalize on this demand, vendors are targeting the mens segment and introducing innovative products to increase their market shares. As a result of these factors, market growth is expected to increase during the forecast period.

Key Trends – 

The growing adoption of products with organic compounds is a key trend in the market. Consumers in the market are becoming more aware of the harmful effects caused by inorganic and synthetic hair care products. This is increasing the preference for organic hair care products. Many doctors and beauticians across the world are also encouraging the use of organic hair care products, including hair masks. This trend is increasing the consumption and demand for organic hair masks, which is supporting the growth of the market in focus.

Major challenges – 

The availability of counterfeit brands is a major challenge in the market. The market has several counterfeit brands, which is making it difficult for customers to differentiate them from genuine products. The influx of counterfeit products is increasing with the growing adoption of online shopping. To curb the damage caused to the reputation of original brands, prominent vendors are introducing various programs to educate consumers to buy original products. The increasing sales of counterfeit products is reducing the growth potential in the market.

Driver, trend, and challenges are the factor of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report.

What are the key data covered in this hair masks market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the hair masks market between 2023 and 2027
• Precise estimation of the size of the hair masks market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the hair masks market industry across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of hair masks market vendors

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Application
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global hair masks market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global hair masks market 2017 - 2021 ($ million)

• 4.2 By Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – By Distribution channel Segment 2017 - 2021 ($ million)

• 4.3 By Application Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – By Application Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Application

• 7.1 Market segments 
• Exhibit 43: Chart on Application - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Application - Market share 2022-2027 (%)

• 7.2 Comparison by Application 
• Exhibit 45: Chart on Comparison by Application
• Exhibit 46: Data Table on Comparison by Application

• 7.3 Professional - Market size and forecast 2022-2027
• Exhibit 47: Chart on Professional - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Professional - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Professional - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Professional - Year-over-year growth 2022-2027 (%)

• 7.4 Individual - Market size and forecast 2022-2027
• Exhibit 51: Chart on Individual - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Individual - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Individual - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Individual - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Application 
• Exhibit 55: Market opportunity by Application ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 France - Market size and forecast 2022-2027
• Exhibit 93: Chart on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on France - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on France - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on France - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Amway Corp. 
• Exhibit 108: Amway Corp. - Overview
• Exhibit 109: Amway Corp. - Product / Service
• Exhibit 110: Amway Corp. - Key offerings

• 12.4 Avon Products 
• Exhibit 111: Avon Products - Overview
• Exhibit 112: Avon Products - Product / Service
• Exhibit 113: Avon Products - Key offerings

• 12.5 Colgate Palmolive Co. 
• Exhibit 114: Colgate Palmolive Co. - Overview
• Exhibit 115: Colgate Palmolive Co. - Business segments
• Exhibit 116: Colgate Palmolive Co. - Key offerings
• Exhibit 117: Colgate Palmolive Co. - Segment focus

• 12.6 Coty Inc. 
• Exhibit 118: Coty Inc. - Overview
• Exhibit 119: Coty Inc. - Business segments
• Exhibit 120: Coty Inc. - Key offerings
• Exhibit 121: Coty Inc. - Segment focus

• 12.7 Godrej Consumer Products Ltd. 
• Exhibit 122: Godrej Consumer Products Ltd. - Overview
• Exhibit 123: Godrej Consumer Products Ltd. - Business segments
• Exhibit 124: Godrej Consumer Products Ltd. - Key news
• Exhibit 125: Godrej Consumer Products Ltd. - Key offerings
• Exhibit 126: Godrej Consumer Products Ltd. - Segment focus

• 12.8 Henkel AG and Co. KGaA 
• Exhibit 127: Henkel AG and Co. KGaA - Overview
• Exhibit 128: Henkel AG and Co. KGaA - Business segments
• Exhibit 129: Henkel AG and Co. KGaA - Key news
• Exhibit 130: Henkel AG and Co. KGaA - Key offerings
• Exhibit 131: Henkel AG and Co. KGaA - Segment focus

• 12.9 Johnson and Johnson 
• Exhibit 132: Johnson and Johnson - Overview
• Exhibit 133: Johnson and Johnson - Business segments
• Exhibit 134: Johnson and Johnson - Key news
• Exhibit 135: Johnson and Johnson - Key offerings
• Exhibit 136: Johnson and Johnson - Segment focus

• 12.10 Kao Corp. 
• Exhibit 137: Kao Corp. - Overview
• Exhibit 138: Kao Corp. - Business segments
• Exhibit 139: Kao Corp. - Key offerings
• Exhibit 140: Kao Corp. - Segment focus

• 12.11 LOreal SA 
• Exhibit 141: LOreal SA - Overview
• Exhibit 142: LOreal SA - Business segments
• Exhibit 143: LOreal SA - Key news
• Exhibit 144: LOreal SA - Key offerings
• Exhibit 145: LOreal SA - Segment focus

• 12.12 Natura International Inc. 
• Exhibit 146: Natura International Inc. - Overview
• Exhibit 147: Natura International Inc. - Product / Service
• Exhibit 148: Natura International Inc. - Key offerings

• 12.13 Revlon Inc. 
• Exhibit 149: Revlon Inc. - Overview
• Exhibit 150: Revlon Inc. - Business segments
• Exhibit 151: Revlon Inc. - Key offerings
• Exhibit 152: Revlon Inc. - Segment focus

• 12.14 ST. TROPICA Inc. 
• Exhibit 153: ST. TROPICA Inc. - Overview
• Exhibit 154: ST. TROPICA Inc. - Product / Service
• Exhibit 155: ST. TROPICA Inc. - Key offerings

• 12.15 The Estee Lauder Co. Inc. 
• Exhibit 156: The Estee Lauder Co. Inc. - Overview
• Exhibit 157: The Estee Lauder Co. Inc. - Product / Service
• Exhibit 158: The Estee Lauder Co. Inc. - Key offerings

• 12.16 The Procter and Gamble Co. 
• Exhibit 159: The Procter and Gamble Co. - Overview
• Exhibit 160: The Procter and Gamble Co. - Business segments
• Exhibit 161: The Procter and Gamble Co. - Key news
• Exhibit 162: The Procter and Gamble Co. - Key offerings
• Exhibit 163: The Procter and Gamble Co. - Segment focus

• 12.17 Unilever PLC 
• Exhibit 164: Unilever PLC - Overview
• Exhibit 165: Unilever PLC - Business segments
• Exhibit 166: Unilever PLC - Key news
• Exhibit 167: Unilever PLC - Key offerings
• Exhibit 168: Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 169: Inclusions checklist
• Exhibit 170: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 171: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 172: Research methodology
• Exhibit 173: Validation techniques employed for market sizing
• Exhibit 174: Information sources

• 13.5 List of abbreviations 
• Exhibit 175: List of abbreviations

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