HARTFORD, Conn., Sept. 27, 2012 /PRNewswire/ -- Hampden Bank, a community bank with locations across Western Massachusetts, will debut a new design for its deposit account statements on October 1, thanks to a new relationship with customer communications provider DST Output. The bank is the first client of Open Solutions Inc.® – the leading provider of collaborative enterprise technology to community-based financial institutions worldwide – to transition to DST Output since it announced a strategic alliance with Open Solutions in April.
Through the Open Solutions alliance, DST Output offers print and electronic document composition and delivery services for banking statements to Open Solutions' global client base of more than 3,500 clients. DST Output has created a series of flexible statement designs for the exclusive use of Open Solution clients. Participating institutions can now incorporate their own color branding and eliminate the use of pre-printed paper stock, in turn reducing their inventory expenses. They can also select different layout options to better meet the differing needs of commercial and retail account holders.
Hampden Bank has also elected to use DST Output's Campaign Manager platform to add personalized marketing, educational and compliance messages – which means it can now suppress stand-alone marketing and regulatory mailings, reducing total expenses. And because Campaign Manager is web-based, messages can be added to the statement without involving internal IT staff.
"The ability to incorporate targeted messaging on the statement is a definite plus for us. We plan to use Campaign Manager to promote profitable and valuable products to relevant customers," says Sheryl Shinn, senior vice president of Technology and Operations at Hampden Bank. "We will be adding targeted messages directly to the statement that dovetail with ongoing marketing efforts further reinforcing the campaign and resulting in more successful cross sales."
"Community banks are the building blocks of our economy, and Hampden Bank is an innovator in this space," says Cheryl Kananowicz, senior vice president for DST Output. "We're delighted to be able to enhance the quality and delivery of their customer communications, and we look forward to other Open Solutions clients following suit."
About Hampden Bank
Since 1852, Hampden Bank has been "brightening the days" of its customers. A local community bank serving the families and businesses throughout Hampden County, Hampden Bank has ten branch office locations: Springfield, Agawam, Longmeadow, West Springfield, Wilbraham, at Tower Square in downtown Springfield and in Indian Orchard. In addition to offering the most up-to-date banking services, Hampden Bank offers clients a full array of insurance and financial products through its subsidiary, Hampden Financial, a strategic alliance created with MassMutual and Charter Oak Insurance and Financial Services. "What can we do to brighten your day?"
For more information about Hampden Bank, visit www.hampdenbank.com.
About DST Output
DST Output, LLC provides cross-media customer communications that address the broad spectrum of consumer preferences. Last year, DST Output and its affiliates produced more than 3.5 billion transactional communications that were received via postal, email, Web and mobile applications. DST Output is one of the largest First-Class™ mailers in the United States.
For more information about DST Output, visit www.dstoutput.com/about_us/.
About Open Solutions Inc.
Open Solutions Inc.® helps community-based financial institutions around the world enrich their local economies by providing innovative technologies and insights that enable them to operate more profitably, efficiently and collaboratively.
Industry pioneers, Open Solutions revolutionized enterprise technology with DNA™, the first open, relationship-centered core banking platform built for global collaboration. This radically different approach to enterprise technology enables banks and credit unions around the world to leverage the power of community through DNAappstore™, the first-ever collaborative marketplace for user-created core enhancements.
Extending the power of DNA further, Open Solutions offers a full range of complementary payments, item processing, distributed capture, internet banking, mobile banking, CRM, business intelligence, loan origination, financial accounting, account analysis, wealth management, digital document, interactive voice response, and hardware solutions, plus independent industry insight and guidance from Raddon Financial Group.
Open Solutions Inc. is a registered trademark of Open Solutions Inc. All other company and product names may be trademarks of their respective owners.
SOURCE DST Output