Hamptons Monthly Magazine To Offer Original Lifestyle Content To Hampton Jitney Riders

NEW YORK, June 1, 2015 /PRNewswire/ -- Vector Media's publishing group today announced the launch of Hamptons Monthly, a companion publication to its already successful NEW YORK CITY Monthly.  A sneak peek of the publication was distributed Memorial Day weekend, through an exclusive on-board partnership with the Hampton Jitney.  The Hampton Jitney, which operates over 50 luxury coaches through its regular and Ambassador level services, will provide the exclusive magazine in every seat back pocket, replacing issues as riders take with them the essential Hamptons guidebook. Hamptons Monthly will be published bi-weekly from Memorial Day to Labor Day for a total of eight issues, and will offer weekend visitors and summer residents alike original content about the newest and trendiest Hamptons haunts.

Photo - http://photos.prnewswire.com/prnh/20150601/219884

Articles will include coverage of the Hamptons' many destinations from restaurants to lounges, and beaches to sports and recreational activities.  Original features will offer readers access to private clubs, and VIP rooms of the restaurants and nightclubs that make the Hamptons renowned the world over.  Whether it's the Hampton Classic or garden parties, readers will get the inside details on happenings and venues.  The publication, whose audience will extend to the coffee tables of share houses from Quogue to Montauk, will feature the trendsetters and pacemakers that make the Hamptons the place to be each summer.

Advertisers already on-board for the premiere issues include brands such as Bergdorf Goodman, luggage purveyor Zero Halliburton, New York University Langone Medical Center, Corona, and Bobby Vans - all of whom have directed their campaigns to reach the Hamptons elite.

The ridership of the Hampton Jitney and its Ambassador Class liners is a markedly upscale demographic.  Advertisers in the publication will reach an audience of which 69% have a household income of over $150k.  75% of riders are between 21 and 44 and 62% are in management positions. 

Hamptons Monthly was created by demand from readers seeking east end content and advertisers requesting an additional vehicle to reach the elusive upscale audience traveling to and from NYC to the Hamptons all week.  Vector Media's publishing group's NEW YORK CITY Monthly is in its third year of publication and has grown over 25% each year.  That publication which originally housed a dedicated section of Hamptons content has spun off the sister publication in order to meet the growing demand.

"Anyone who has ever driven from New York City to the Hamptons, or back, knows that traffic can be unavoidable.  Hamptons Monthly will access a captive, upscale audience that is thirsty for content and relevant brand messages," said Ron Spears, ­­­­Publisher, Hamptons Monthly.  "The initial response to the publication has been incredible and we are excited to meet reader demand with the type of original lifestyle content not found anywhere else."

ABOUT VECTOR MEDIA

Founded in 1998, Vector Media (www.VectorMedia.com) is an innovative out-of-home media company, specializing in large-format advertising and creating interactive brand experiences.  The company's current inventory of over 15,000 out-of-home faces includes bulletins, wallscapes, telephone kiosks and over 6,000 transit advertising faces, including buses, shuttles and taxis.  Vector Media touts the only double-decker advertising network in North America, which includes tour vehicle inventory in New York, Chicago, Los Angeles, Philadelphia, San Francisco, Boston, Washington, DC, Houston, Miami, San Diego, San Antonio, Austin, Las Vegas, Vancouver and more.  In addition to a publishing arm, the company also owns significant digital out-of-home assets which offer further opportunity to reach a highly coveted and captive demographic through multiple digital out-of-home products. 

Media Contact:
Rachel Honig
Amplify Cooperative
[email protected]

SOURCE Vector Media

Related Links

http://www.vectormedia.com