Handshake Announces Integration with MailChimp

NEW YORK, July 18, 2017 /PRNewswire/ -- Handshake, a leader in B2B Commerce technology for manufacturers and distributors, today announced the launch of its integration to MailChimp, a leading marketing platform for eCommerce businesses. Using MailChimp's eCommerce 3.0 API, the cloud-to-cloud integration lets Handshake customers sync order, customer, product and inventory data from Handshake to MailChimp.

Using MailChimp's best-in-class marketing automation services, Handshake customers can send targeted emails to customer segments based on historical order volume, previously purchased products, and a wide range of customer attributes. Users can also automate transactional emails and order notifications.

"Manufacturers and distributors use the Handshake B2B Commerce platform because it makes it easy to sell to their customers, both in-person and online," according to Mike Elmgreen, CMO of Handshake. "As B2B eCommerce continues to grow and mature, we've noticed our customers becoming more marketing driven, adopting the email marketing best practices of leading B2C eCommerce brands. With the integration to MailChimp, we've made it even easier to market their entire product line to their customers, delight them with targeted, personalized recommendations, and send beautiful emails."

By automatically syncing their commerce data from Handshake to MailChimp— including customers, products, orders, and inventory— Handshake customers can take full advantage of everything MailChimp has to offer. "MailChimp is designed for businesses just like the ones that use Handshake," Elmgreen said. "We're excited to integrate with MailChimp to deliver these sophisticated marketing automation capabilities for B2B Commerce."

About Handshake

Founded in 2010, Handshake is the B2B Commerce platform that helps manufacturers and distributors grow their business by making it easy for their customers to order the right products from them, in-person and online. Handshake Rep is a mobile sales order entry app that allows sales reps to write orders faster and gives them the product and customer information they need to have more strategic customer conversations. Handshake Direct is an omnichannel B2B eCommerce solution that complements field sales reps by giving buyers the convenience of 24x7 ordering and product education through a custom B2B eCommerce portal and B2B mobile commerce app. For more information, visit https://www.handshake.com/.

CONTACT: Michael Elmgreen, 917-478-9078, [email protected] 

SOURCE Handshake

Related Links

https://www.handshake.com/