Hanna Andersson Debuts Exclusive Holiday Collection in Partnership with American Girl

The Perfect Match: Families Can Now Coordinate in Matching Holiday Pajamas with Their American Girl Dolls

PORTLAND, Ore., Sept. 25, 2025 /PRNewswire/ -- Hanna Andersson, the trusted children's apparel and pajama brand celebrated as the "Champions of Childhood," today announced its groundbreaking partnership with Mattel Inc., American Girl, a premium brand best known for their classic dolls and books. Together they are launching an exclusive holiday pajama collection that brings families and their dolls together in perfect harmony.

This marks Hanna Andersson's first-ever members-only collection, offering Hanna Rewards Members exclusive access on HannaAndersson.com. Select styles are also available to shop on AmericanGirl.com and American Girl retail stores. The collection is a magical holiday experience where women, children, babies, and their American Girl dolls can all coordinate in matching pajamas featuring a festive treetop print in classic American Girl colors paired with iconic Hanna Andersson stripes available in various styles and fabrics.

"Hanna Andersson's collaboration with American Girl bridges generations celebrating the heritage of two brands families have loved for decades," said Kara Carter, Chief Product Officer at Hanna Andersson, "For moms who grew up wearing Hanna Andersson and playing with American Girl dolls, this collection is a way to share that nostalgia with their daughters, creating new traditions rooted in comfort, imagination, and connection."

"American Girl and Hanna Andersson are both beloved multi-generational brands," said Jamie Cygielman, Global Head of Dolls, Mattel. "Together, we've created a collection of coordinating looks that reflect that American Girl classic style with Hanna Andersson's signature comfort, celebrating connection across generations and cozy moments together."

The complete collection and a breakdown of how to shop various products includes:

• Women's American Girl® Holiday Flannel Pajama Set ($130) – Hanna Andersson online only
• American Girl® Holiday Flannel Pajama Set ($70) – Hanna Andersson online only
• American Girl® Holiday Flannel Nightgown ($60) – Hanna Andersson online only
• American Girl® Holiday HannaJams™ Pajama Set ($52) – Hanna Andersson online, American Girl stores and online at AmericanGirl.com
• American Girl® Holiday HannaJams™ Sleeper ($46) – Hanna Andersson online only
• American Girl® Holiday 18-Inch Doll Pajama Set ($38) – Hanna Andersson online, American Girl stores and online at AmericanGirl.com
• American Girl® Holiday Bitty Baby® Doll Pajamas ($38) – Hanna Andersson online, American Girl stores and online at AmericanGirl.com

For more information or to shop online, visit HannaAndersson.com and follow along on Instagram, TikTok, Pinterest and Facebook. To become a Hanna Rewards Member, visit HannaAndersson.com/join-rewards.

About Hanna Andersson
Started in Portland, Oregon in 1983, Hanna Andersson set out to celebrate the everyday magic of being a kid, in clothes that keep up. For over 40 years, they've championed childhood with pieces made to move effortlessly from playtime to storytime and everywhere in between. From the original matching family PJs in legendary organic cotton to the comfiest styles for play and the softest, safest baby essentials—Hannas are made to last. A true pioneer in sustainability, Hanna Andersson is known for "Hanna-Me-Down quality" which promotes circularity and longevity, while reducing waste. It is the #1 resold children's brand—and their commitment to the planet continues to grow. Made to play. Made to last.

About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

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SOURCE Hanna Andersson