Happtique Announces Appointment of Chief Verticals Officer and Chief Marketing Officer

NEW YORK, Nov. 27, 2012 /PRNewswire/ -- Happtique, the digital platform for the curation, certification, and prescribing of mobile health apps, today announced the addition of nine key staff, including the appointment of Lois Drapin as Chief Verticals Officer and Tammy Lewis as Chief Marketing and Strategy Officer, effective immediately. Drapin and Lewis will join the company's executive team and report to Happtique Chief Executive Officer Ben Chodor.

"Lois Drapin and Tammy Lewis have the leadership, experience, and proven record to drive forward our goal to incorporate mHealth into daily workflow and patient care and position the company as a transformational force in the mHealth world," Chodor said. "We have assembled an outstanding group, and I'm thrilled to welcome all of our new staff."

Lois Drapin is responsible for corporate development, business partnerships, and strategic alliances. A veteran healthcare entrepreneur and advisor to senior executives, CEOs, and their investors, Drapin has been working strategically with Happtique for the past 18 months. She previously advised pharmaceutical and emerging digital and mobile health companies in the areas of social media, big data, medical education, market research, and remote patient monitoring. Drapin has provided strategic guidance to Johnson & Johnson , United Healthcare, Physicians Interactive, Skyscape, and Healthline Networks. Additionally, Drapin served as the first member of the Innovation Group at Wyeth and as Senior Vice President of Strategic Development at Synetic, CareInsight, Medical Manager, and ultimately for WebMD. Prior to her healthcare career, Drapin pioneered fully credentialed undergraduate and graduate programs in U.S. state and federal correctional facilities in partnership with public and private colleges and universities for nearly a decade.

Tammy Lewis is responsible for strategic marketing, brand development, and marketing communications. A 20-year healthcare marketer, Lewis most recently served as Chief Marketing Officer at Skanz, the first QR-coded social network. She previously served as Chief Marketing Officer at Prematics (now NaviNet), a provider of mobile care management solutions, and was the founding Chief Marketing Officer at Surescripts, operator of the nation's largest health information exchange. During her six years at Surescripts, Lewis was responsible for the development of the company's go-to-market strategy and brand development, and the creation of breakthrough marketing and communications programs, including the annual SafeRx Awards, the GoldRx Advanced Certification Program, and the Get Connected Campaign. Additionally, Lewis served as Senior Vice President of Marketing at Medscape and Marketing Director of the HIV Franchise at Hoffmann La Roche, where she launched the first protease inhibitor.

During November, Happtique added nine full-time employees to its staff, including Sandra Maliszewski, Director of the Happtique App Certification Program. The company's final standards and the operating policies and procedures of the App Certification Program will be available in the first quarter of 2013.

ABOUT HAPPTIQUE

Happtique is the digital platform for the curation, certification, and prescribing of mobile health apps. Happtique offers hospitals and healthcare enterprises the ability to define an mHealth app formulary and create their own white label, health application stores for providers and patients. Happtique helps further incorporate mHealth into daily workflow by allowing physicians and other care providers to prescribe health apps via its patent-pending, secure, developer-agnostic platform. In early 2013, Happtique will launch its App Certification Program to help physicians, patients, and other mHealth consumers identify apps that have reliable content and meet high operability, privacy, and security standards. Happtique is a subsidiary of GNYHA Ventures, Inc., the business arm of the Greater New York Hospital Association. Follow Happtique on Twitter, LinkedIn, or Facebook.

SOURCE Happtique