Hard Rock International Amps Up The Perks With Newly Unveiled Hard Rock Rewards® Across Cafes, Hotels and Rock Shops

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May 05, 2016, 02:43 ET

Hard Rock Rewards Members enjoy Exclusive Cafe Offers and Hotel Free Nights at participating venues worldwide

ORLANDO, Fla., May 5, 2016 /PRNewswire/ -- Hard Rock International – owners of one of the world's most recognized entertainment and lifestyle brands – announces key upgrades to the brand's global guest loyalty program – Hard Rock Rewards®. As a unified loyalty program developed to recognize and reward the brand's dedicated fans, Hard Rock Rewards allows fans worldwide to earn exclusive privileges whether they choose to dine at a Hard Rock Cafe, vacation at a Hard Rock Hotel, or purchase the brand's iconic merchandise at a Rock Shop.

Proving that being a Rock Star has its privileges, Hard Rock Rewards members simply provide their Rewards ID every time they visit a participating Hard Rock Cafe, Rock Shop and Hard Rock Hotel to enjoy elite benefits, such as priority seating and special birthday offers. Hard Rock Rewards members also receive access to collector's only events and the opportunity to earn free night stays, in addition to a personalized portal on hardrockrewards.com that tracks all global Hard Rock visits and progress towards special milestones and rewards.

"As our global fan base continues to grow and travelers become increasingly savvy about hotel loyalty programs, it is our ultimate goal to reward fans for their passionate commitment to Hard Rock through personalized experiences and benefits they desire," says Amy Ceriani, director of customer loyalty at Hard Rock International. "From a welcome amenity for each stay and late check-out priority to converting points into free night stays, the newly revamped program allows us to continue providing members around the world with the opportunity to share special and authentic moments."

"Studies show that 84 percent of business travelers and 79 percent of leisure travelers choose to redeem points for hotel nights," says Nora Swire, senior director of marketing, Hotels & Casinos at Hard Rock International. "With a focus on free night stays, the new Hard Rock Rewards platform allows us to enter the next phase of fan loyalty by providing an incentive we know our fans will be excited about."

For more information on Hard Rock International or Hard Rock Rewards, please visit hardrock.com and hardrockrewards.com.

About Hard Rock International
With venues in 68 countries, including 164 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik and Lyon. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, Los Cabos, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.