HARIBO Brings a Taste of the Tropics with New Goldbears Tropical and Twin Snakes Tropical Just in Time for National Gummi Bear Day (4/27)

With new bold and refreshing flavors perfect for summer, the limited-edition launch marks Twin Snakes' first-ever flavor expansion

ROSEMONT, Ill., April 24, 2025 /PRNewswire/ -- HARIBO, America's #1 gummi brand and creator of the iconic gummi bear, is bringing paradise to gummi lovers with its juiciest launch yet: Goldbears Tropical and Twin Snakes Tropical. Available just in time for National Gummi Bear Day on April 27, these limited-edition treats bring a sun-soaked twist to two of HARIBO's most beloved products.

National Gummi Bear Day, created by HARIBO in 2022 to celebrate the 100th anniversary of Goldbears, has become an annual moment to celebrate the joy and nostalgia of the original gummi bear. This year, HARIBO is turning up the flavor and fun with the debut of its first-ever tropical offerings—a delicious evolution that brings fans an island escape in every bite.

This limited-time release also marks a major milestone for Twin Snakes, HARIBO's signature sweet-and-sour duos. For the first time ever, Twin Snakes is expanding with new flavor offerings including sweet Mango & sour Lime, sweet Paradise Punch & sour Pineapple, and sweet Passion Fruit & sour Tangerine. The beachy flavors are perfect for those who love a bold taste adventure, with the perfect balance of sweet and sour in every delicious bite.

Goldbears Tropical reimagines HARIBO's #1 treat with an island-inspired lineup that includes tangy Kiwi, sweet Paradise Punch and exotic Passion Fruit, alongside fan-favorite Pineapple. It's the same bouncy Goldbears texture fans know and love, now bursting with bright, fruity flavors that transport you to a sunny getaway.

"We know our fans will always love the classic HARIBO Goldbears flavors, but we want to bring them childlike happiness in fresh and exciting ways too," said Seth Klugherz, vice president of marketing at HARIBO of America. "Tropical flavors bring that sense of fun that our brand is known for, and with 35% of US consumers saying they're more likely to try a candy if it has tropical flavors, we knew this was the perfect moment to introduce a vibrant and playful twist to our fan-favorite treats."

Whether you're sharing them poolside, packing them for a beach day or just chasing that summer state of mind, Goldbears Tropical and Twin Snakes Tropical are your passport to paradise. These island-inspired gummies are available at retailers nationwide for a limited time only. Don't miss out - grab a bag and take your taste buds to the tropics with HARIBO's latest sweet creations! And this Sunday, April 27, celebrate National Gummi Bear Day with friends and family by exploring the happy world of HARIBO with other HARIBO favorites like Goldbears, Goldbears Wild Berry, Goldbears Sour, Peaches, Frogs, Zing Sour Streamers and more. For more information, please visit www.haribo.com.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.

Contact: Lauren Triffler
Head of Corporate Communications
[email protected]

SOURCE HARIBO