HARIBO Makes Magic with New, Limited-Time Harry Potter Edition Gummies

Three new mixes feature gummi flavors inspired by Butterbeer, the Forbidden Forest, treats from Honeydukes and more

ROSEMONT, Ill., March 4, 2025 /PRNewswire/ -- HARIBO, the world's leading gummi brand, has cast a sweet spell on candy aisles everywhere with the launch of its limited-time Harry Potter Edition gummies. In an enchanting collaboration, HARIBO invites fans of all ages to taste the magic of the Wizarding World with a collection of whimsical treats that promise fun, flavor and a touch of wizardry.

Inspired by the magical universe of Harry Potter, these three new mixes are named after the three famous protagonists: Harry Potter, Hermione Granger and Ron Weasley. The gummies come in a variety of shapes and flavors that represent beloved characters, legendary creatures and iconic symbols from the series. Whether you're a Gryffindor, Slytherin, Hufflepuff or Ravenclaw, there's a flavor that perfectly captures your house spirit.

Indulge in enchanting flavors of Caramel like a golden Butterbeer, crisp green apple from the Forbidden Forest, cola reminiscent of a bubbling potion, sweet cherry lollipop from Honeydukes, zesty lemon sorbet like Dumbledore's beloved lemon drops and fluffy cotton candy as light as a Nimbus 2000.

"We're excited to bring the Happy World of HARIBO together with the Wizarding World of Harry Potter to create new, limited-edition gummi shapes and flavors," said Seth Klugherz, vice president of marketing at HARIBO of America. "We know the stories and characters are beloved by so many, so we're excited to capture that magic for our fans in our delicious tastes and textures for the first time ever. We put extra care into crafting the most authentic and exciting mixes, so every bite feels like you're transported to Harry's mystical universe, sparking the childlike happiness we all remember so well." 

The "Harry Potter" Edition gummies by HARIBO are available for purchase nationwide at most major retailers. But beware, these spellbinding mixes are only available for a limited time, so grab them before they vanish for good! The three unique mixes include:

Harry Potter Edition

Discover the magic of the Wizarding World with every bite! HARIBO Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, including exclusive Harry Potter and Hedwig the Owl pieces that make this bag truly one of a kind.

Hermione Granger Edition

Hermione always knows what's best, and we're certain she'd agree that these treats deserve top marks! The Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, with the Hermione Edition including exclusive pieces of Hermione Granger and her companion, Crookshanks the cat. Inspired by the cleverest witch of her time, these magical pieces are perfect treats for movie marathons or studying for your O.W.L.s.

Ron Weasley Edition

On their first train to Hogwarts, Harry and Ron bonded over magical sweets from the Hogwarts Express candy trolly—the start of a sweet friendship! The Harry Potter Edition gummies feature unique shapes inspired by the world-famous story, with the Ron Edition including exclusive pieces of Ron Weasley and his companion, Scabbers the rat. Now, you can treat yourself like a true Gryffindor with this enchanting mix of flavors.

ABOUT HARIBO

HARIBO is the world's leading manufacturer of gummi products, most famous for our classic Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 11 countries. A family-owned business with a century-long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and inspiring moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder's name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant to be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill. For more information, visit www.haribo.com.

About the Harry Potter franchise: 

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history. 

J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world. 

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London – The Making of Harry Potter and Warner Bros. Studio Tour Tokyo – The Making of Harry Potter. 

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves. 

For the latest Harry Potter and Fantastic Beasts news and features, visit www.harrypotter.com.

About WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

All characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR.

Contact: Lauren Triffler
Director of Corporate Affairs & Communications
[email protected]

SOURCE HARIBO