ATLANTA, Aug. 17, 2011 /PRNewswire/ -- Harmonix LLC, maker of Sleep Formula 39™ – the new and only non-prescription sleep aid, with all-natural ingredients, proven in testing to provide a better night's sleep – has selected GolinHarris and Vitrue for the product's debut.
GolinHarris will focus on earned and social media, guerilla marketing and special events. Vitrue's industry-leading social marketing platform, the VITRUE SRM, will allow Harmonix to publish and promote content across all of its individual social pages.
"Both GolinHarris and Vitrue are demonstrated leaders in their respective fields," said Danny Rinaldi, chief executive officer and founder of Harmonix. "Sleep Formula 39 fills a void for a natural solution in the sleep aid industry and has been proven to work. With GolinHarris and Vitrue, we have the experts in place who know how to spread the word about it through the right channels."
Sleep Formula 39 will hit store shelves in Atlanta and other select markets in late August/early September 2011. It will be available in hundreds of retail outlets throughout the metro area. To drive awareness and purchase of Sleep Formula 39, Harmonix and its partners are developing an integrated program that taps paid media, social media, word of mouth, guerrilla marketing, events, direct sales support and public relations.
"We are excited to begin our work with Harmonix as they introduce this tested product to the 177 million Americans suffering from sleep problems," said Fred Cook, president and chief executive officer, GolinHarris. "Sleep Formula 39 provides people with a natural solution to a frustrating problem, and we're thrilled to help them learn more."
"Common issues and important topics thrive on social and there are literally thousands of people suffering from sleep issues that can share their experiences through social," said Reggie Bradford, chief executive officer and founder of Vitrue. "Harmonix can create social communities around sleep issues and the Harmonix solution that can benefit thousands of consumers who need to learn, share and educate themselves on sleep issues and solutions."
Harmonix LLC makes Sleep Formula 39, the only non-prescription sleep aid, with all-natural ingredients, proven in testing to provide a better night's sleep. A single 2 oz. liquid bottle (one dose) helps 3 out of four people sleep longer, fall asleep faster, and experience less tossing and turning during the night, for a better quality of sleep. The product contains no sugar, no salt and no carbs so it can be taken safely by almost everyone, without interaction or side-effects, visit www.harmonixsleep.com or facebook.com/sleepformula39 to learn more or find the retailer nearest you.
GolinHarris is a holistic communications firm designed and built to help clients win in a complex, connected society. In 2011, we completely redesigned our agency to combine strategy, creativity and engagement into one seamless package that is delivered to clients – big and small. Our organizational model, called g4, provides clients with a dedicated team of specialists, including strategists, creators, connectors and catalysts, who are embedded in every account.
Our core practices include consumer marketing, corporate communications, digital and social media, corporate social responsibility, healthcare, internal communications, multicultural marketing, technology and public affairs.
Since 1956, GolinHarris has delivered results for clients such as McDonald's, Dow Chemical Company, Florida Department of Citrus, Kaiser Permanente, Nintendo of America Inc., Johnson and Johnson, Texas Instruments and Unilever. Recognized as PRWeek's 2010 Large PR Agency of the Year and 2009 Asia Pacific PR Consultancy of Year, GolinHarris was also named 2011 Best Large Agency to Work For by The Holmes Report and a Best Place to Work by the Los Angeles Business Journal, National Association of Business Resources, The Sunday Times and Crain's New York. The agency has 34 offices in the Americas, Europe, the Middle East and Asia, is headquartered in Chicago and is a subsidiary of the Interpublic Group (NYSE: IPG). For more information, visit www.golinharris.com.
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The industry-leading Vitrue Social Relationship Management (SRM) platform is currently managing its clients' more than 900 million collective fans and followers in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include many of the world's most recognizable brands as well as many global marketing and public relations agencies.