HATCHBEAUTY Agency, LLC Acquires East Coast Manufacturing Facility and Laboratory

SANTA MONICA, Calif., July 10, 2012 /PRNewswire/ -- HATCHBEAUTY Agency, LLC, the award-winning, highly renowned beauty branding and strategy firm has announced acquisition of Gorbec Pharmaceutical Laboratory, a pharmaceutical grade lab and filling facility in the Research Triangle area of Raleigh Durham, NC.  Operating under a new name, HATCHBEAUTY Labs, LLC, the state of the art facility is a full-service R&D laboratory with complete regulatory infrastructure, packaging and display assembly, high velocity filling and labeling capabilities, and ORMD warehousing.  HATCHBEAUTY Labs, LLC is an FDA, EPA and Pharmaceutical Certified contract cosmetic manufacturer that follows FDA cGMP and cGLP guidelines.

The acquisition of a facility of this caliber by a firm largely recognized for its strategic know-how in the beauty space is a game-changer for the industry. "We've seen a significant mind-shift from both beauty brands and beauty retailers. They want a high level of strategic, creative, and innovation intelligence all the way through the manufacturing process. With HATCHBEAUTY Labs, we can now bring our rich knowledge of the space through the complete development cycle of a product. It's an incredible value add that we feel few others, if any, can offer," says creative director and partner Ben Bennett.

HATCHBEAUTY Labs will expand on the creative positioning of current agency clients to develop groundbreaking formulations.  The 35,000+ sq ft facility has capabilities for producing haircare, skincare, bath and body products, color cosmetics, nail polish, and personal fragrance on a large and small-scale basis and will work with both emerging and established brands.  Many of existing HATCHBEAUTY Agency clients will be capitalizing on the new full-service capabilities to manufacture as early as July 2012.

The HATCHBEAUTY Labs team of chemists is at the forefront of beauty innovation and incubates new product forms and concepts on an ongoing basis. With a combined 30 years of experience in product development, the team brings expertise in pharmaceutical grade topical development, including SPF, OTC, and prescription grade topicals.  All formulating staff members are expert cosmetic chemists, rather than technicians. 

HATCHBEAUTY Labs will act as an extension of HATCHBEAUTY Agency and HATCHBEAUTY Products, the group's retail supply division, to provide clients with full R&D capabilities and product supply to best streamline each client's creative strategy.  To date, HATCHBEAUTY has developed over 20 patented and patent-pending formulations and delivery system technologies.  By sourcing new ingredients and utilizing cutting-edge technologies, the firm consistently develops products that go on to become benchmarks in the beauty and personal care industry.  "We are thrilled to be launching HATCHBEAUTY Labs in addition to our already renowned brand strategy and creative services.  HATCHBEAUTY strives to always offer our clients the ability to develop compelling, exciting, innovative products and with our new facility, we have the capabilities to uphold that," says business strategist and managing partner, Tracy Holland.

About HATCHBEAUTY, LLC                         
Based in Santa Monica, California, HATCHBEAUTY delivers intelligent, inspired solutions in brand strategy and development, creative design, product concepts, packaging design and custom formulation. Unsurpassed in excellence, HATCHBEAUTY is a vertically integrated creative & design agency offering unsurpassed product development and turnkey supply of health and beauty products. HATCHBEAUTY's immense services have provided clientele including Kimberly-Clark, Carter's, Mattel, CVS, Serious Skincare, Valeant Pharmaceuticals, Costco, CBS Consumer Products, London Drug, Gap and Baby Gap, and many others with innovative and original creative concepts. For more information, visit www.hatchbeauty.com

Media Contact: The Collective

Erin Kelly / [email protected] / 917.721.8468

Holly Clarke / [email protected] / 310.561.3368

SOURCE HATCHBEAUTY Agency, LLC