Havas Digital Supercharges Artemis With Greenplum Database and Enterprise Data Cloud Solutions

SAN MATEO, Calif., Feb. 24 /PRNewswire/ -- Greenplum Software, the pioneer of Enterprise Data Cloud™ solutions for large-scale data warehousing and analytics, today announced that Havas Digital, the interactive network of leading global advertising and communications services group Havas Media, is utilizing the Greenplum Database and Enterprise Data Cloud solutions to supercharge its Artemis® marketing decision support system.

Havas Digital's Artemis is a proprietary marketing campaign management system that enables users to collect and evaluate data in order to gain a better understanding of advertising campaign performance. The system simplifies the process of data collection at the user level and reporting to help marketers target and optimize digital campaigns through insights gleaned about consumer behavior such as Web site visits, search clicks, banner or video exposures. Artemis also matches digital campaign exposure data with Web site sales and customer lifetime value metrics for Fortune 100 advertisers.

"Greenplum is enabling us to take Artemis to the next level. Greenplum's solutions allow us to leverage an unlimited number of data sources to provide advanced automated decision making and reporting for our customers," said Katrin Ribant, director of Artemis at Havas Digital. "In addition, the Greenplum Enterprise Data Cloud platform will enable us to easily and conveniently host strategic data assets that are used in digital marketing campaign management."

Havas currently uses the Greenplum Database software solution, which supports SQL and MapReduce parallel processing to deliver optimal performance at a low cost for companies that need to manage massive quantities of data. The Greenplum Database utilizes a shared-nothing massively parallel procession (MPP) architecture to deliver business intelligence and analytical processing, achieving performance that considerably faster than traditional database solutions.

Havas also is implementing Greenplum's Enterprise Data Cloud solution, which is a software-based platform that enables users to create and manage any number of data warehouses and data marts that can be deployed across a common pool of physical, virtual or public cloud infrastructure. The key features of the Enterprise Data Cloud platform include self-service provisioning; the ability to manage data on a massive scale and dynamically expand system capacity; and a highly optimized parallel database core.

"We share a common vision with Havas Digital –extracting massive value from massive amounts of data in a simple and powerful manner, enabling users to support strategic and timely business decisions," said Scott Yara, co-founder and president of Greenplum. "In our work with Havas, our products are delivering exceptional performance and flexibility, enabling data virtualization and a level of collaboration that is unmatched in the industry."

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media's interactive companies: Media Contacts, Lattitud, iGlue, Mobext, Archibald Ingall Stretton, One-to-One and N2. Havas Digital brands provide data driven marketing solutions across all interactive channels: digital, direct response, relationship based media, and design. Havas Digital's companies work and complement each other bringing together professional expertise, proven strategic insight, and Artemis®, an advanced proprietary data platform and optimization engine, which allows the group agencies to maximize impact for the advertiser interactive marketing investment. Havas Digital's brands currently operate across Europe, North America, South America, Asia, Africa and Australia, serving over 400 clients, including the market leaders in many industries such as Air France, Danone, Expedia, Fidelity, France Telecom, ING Direct, Nike, Peugeot/Citroen, Repsol, Reckitt Benckiser, Sears, and Vodafone, amongst others. Please go to www.havasdigital.com for more information.

About Greenplum Software

Greenplum Software is the pioneer of Enterprise Data Cloud™ distributed system solutions for large-scale data warehousing and analytics, providing customers with next-generation database capabilities including multi-petabyte scale on commodity hardware, elastic expansion and self-service provisioning, and massively parallel analytic processing. Data-driven businesses around the world, including NASDAQ OMX, NYSE Euronext, Reliance Communications, eBay and Fox Interactive Media/MySpace, have adopted the Greenplum Database to support their mission-critical business functions. For more information visit www.greenplum.com.

SOURCE Greenplum Software