Havas Teams With Brand Acumen, A Startup Specializing In Innovative Brand Development

NEW YORK, July 11, 2013 /PRNewswire/ -- Brand Acumen, a new agency with a cutting-edge take on branding, has been launched under the Havas Creative umbrella. Based in New York, the group is housed in Havas' Chelsea Market location, alongside other Havas teams including H4B Chelsea. Brand Acumen CEO Bill Smith and his team are some of the brains behind such iconic names as X-Box™, Escalade™ and Viagra™. Brand development is the primary focus of the new group, which employs future-forward methodologies that inspire companies and consumers.

"Working with Havas gives us the global reach that is essential to successful branding in an always-connected world," said Smith. "Plus, Havas is the ideal future-forward network in which to develop and grow our innovative consulting services."

With its mission to redefine and reinvent the future of dynamic branding, Brand Acumen embraces the challenge of creating names that will be a first encounter with a product, company or idea - names that will impact emotion, influence relationships and more. The new enterprise will fill a much-needed role as the branding arm of Havas, a worldwide full-service communications network that will find great use for an agency devoted to brand consultation. And in fact, Havas recently undertook a successful rebranding campaign itself, transforming from Euro RSCG to Havas Worldwide.

Smith has a stellar track record in branding, having founded Addison Whitney, one of the leading brand consulting firms in the world. Under his guidance, Addison Whitney - which began operations in 1991 - worked with more than 800 clients in 27 countries, including Abbott Labs, Alza, Amgen, Bank of America, Bayer, Citibank, Dell, DuPont, GE, Hershey, IBM, Johnson & Johnson, Medtronic, Merck, Microsoft, Nestle, Pfizer and Roche.

About Brand Acumen
Brand Acumen is a Havas Creative company that specializes in innovative brand name development. Brand Acumen believes in a name's potential to capture life-long connections that build culture and promote growth. It is our job to break through, make connections and keep them meaningful. Our team of writers, linguists and provocateurs do just that, encapsulating these elements in simple yet elegant brands that endure. Specialties include branding, consulting, linguistics, trademark evaluation, brand architecture, market research and validation, and naming. For more on Brand Acumen, please visit: http://www.brandacumenstudios.com/#

Contact:
Suzanne Goldenberg
Brand Acumen
+1.212.299.8276
[email protected]

SOURCE Havas Creative