LOS ANGELES, July 16, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, announced that CEO Jessica Hawthorne-Castro will moderate a panel at Mediapost's OMMA LA, a summit that explores how digital technology can provide brands with unique opportunities to tell compelling stories. The panel -- titled "Data And Mortar: The Digital Art and ROI Of The Retail Sale" -- will explore how retail digital marketers can leverage data to drive real results.
OMMA LA 2015 will take place from July 21-22 at the Hyatt Regency Century Plaza in Los Angeles. This year's event is centered on the theme "The Art and Science of Digital Advertising" and will bring together leaders in the field to share, learn, and ask and answer questions on the big ideas in ad tech. The Data And Mortar panel will begin at 3:30 PM. Participants include Aaron Cuker, CEO/ Chief Creative Officer, Cuker; Heidi Froseth, EVP/GM National Retail Leader, Catapult; Lung Huang, VP of Global Partnerships, 84.51 Degrees; and Kelly Schoeffel, Co-Head of Strategy/Group Strategy Director, 72andSunny.
With more than 90% of retails sales still taking place in physical stores, the main digital challenge for shopper marketing is driving foot traffic and in-store conversions. Hawthorne-Castro will guide the panelists through some of the most pressing questions facing physical retailers, brands, and digital marketers today:
How can digital marketers accompany the shopper from pre-shop and through her path to purchase? How are programmatic, social, mobile, email and other channels best working together and across screens to keep brands top of mind along the journey? And is shopper marketing being informed by the same new art of data mining as other areas of marketing? Ultimately, how are these campaigns being measured and demonstrating real ROI?
Hawthorne Direct has built a solid reputation by putting its cutting-edge creative experience and game-changing media expertise to work for major brands. As CEO and Chairman, Hawthorne-Castro heads the next generation of the company and has strategically positioned the company to lead the new marketing revolution. Her leadership role involves fostering service-oriented relationships with the company's high profile clients, helping them to envision, create and execute powerful advertising campaigns that build brands and ignite consumers. Hawthorne-Castro was selected to fill the role of moderator because of her deep expertise in the brand, media, and marketing industries.
About Hawthorne Direct:
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
SOURCE Hawthorne Direct