FAIRFIELD, Iowa, Feb. 1, 2016 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, is proud to announce that agency founder Tim Hawthorne was inducted into the Fairfield Entrepreneurs Association Hall of Fame on January 28, 2015. Hawthorne, the visionary who launched a startup in Fairfield in 1986 and subsequently grew it into a global direct TV and accountable advertising agency, was honored for his pioneering entrepreneurial spirit and many contributions to the local community at a reception held at the Fairfield Country Club.
The winner of hundreds of creative awards, Hawthorne has successfully managed more than 800 TV and digital advertising campaigns for major clients, including 3M, Apple, Braun, Discover Card, Clorox, Dyson, Hamilton Beach, HomeAdvisor, Nissan, Procter & Gamble, Time-Life, Transamerica, zulily and many more. A thought leader in his field, Hawthorne cofounded the Electronic Retailing Association and has delivered more than 100 speeches worldwide.
Hawthorne has also authored more than 300 published articles and has served as a featured columnist for many prestigious industry publications, including Response Magazine and Electronic Retailer Magazine. He wrote the definitive Direct Response TV (DRTV) book, "The Complete Guide to Infomercial Marketing."
Hawthorne was recognized as the 1996 Entrepreneur of the Year by USA TODAY/Ernst Young and was named one of the "25 Most Influential People in DRTV" by Response Magazine. He also received a "Lifetime Achievement Award" from the Electronic Retailing Association in 2006 and was inducted into the Direct Response Hall of Fame in 2014.
"Hawthorne Direct is a global company now, but we're incredibly proud of our Midwestern roots," said Tim Hawthorne, who currently serves on the company's board of directors. "Since it all started in Fairfield with the support of the local community, this honor from the Fairfield Entrepreneurs Association is extraordinarily special to me. I'd like to thank them for this recognition, which I share with everyone at my company who made our success possible."
In 2015, Tim Hawthorne transferred ownership of Hawthorne Direct to his daughter, current CEO Jessica Hawthorne-Castro, who is continuing Hawthorne's pioneering spirit by applying the accountable advertising principles honed in the DRTV world, fusing the art of the brand with the science of response to help major brands navigate the data-driven economy. In addition to his board membership, Tim Hawthorne also serves as a key strategic advisor at Hawthorne Direct.
Hawthorne Direct leads campaigns for some of the world's top brands, managing $200 million in direct TV billings. The company engages, informs and persuades customers, driving significant market share growth and delivering value by combining creative services with data science. Learn more at www.hawthornedirect.com.
About Hawthorne Direct:
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.
SOURCE Hawthorne Direct