Hawthorne Direct Officially Certified as a Women's Business Enterprise
The designation, given by the Women's Business Enterprise Council, recognizes businesses that are women-owned, operated, and controlled
LOS ANGELES, Sept. 15, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, is proud to announce today that it is officially certified as a Women's Business Enterprise by the Women's Business Enterprise Council-West in partnership with WBENC. The WBENC has recognized Hawthorne Direct as a business that is majority owned, operated, and controlled by female owner, Jessica Hawthorne-Castro.
The WBENC's mission is to fuel economic growth globally through access to opportunities, by identifying, certifying and facilitating development of women-owned businesses. Its world class standard promotes diversity and success for women-led businesses across the country. Hawthorne Direct, led by CEO and chairwoman Jessica Hawthorne-Castro, is honored to receive this certification.
Jessica Hawthorne-Castro heads up the next generation of Hawthorne Direct founded by direct response pioneer, Tim Hawthorne. Hawthorne-Castro drove new corporate branding, and introduced new media and analytics service segments. Her leadership role involves fostering service-oriented relationships with the company's high profile clients, helping them to envision, create and execute powerful advertising campaigns. She is a member of many professional organizations, including Young Presidents' Organization/YPO, Vistage International, TED and TED Women. Hawthorne-Castro has received many accolades including DM News' 40 Under 40 Award, Marketing Edge's Rising Star Award, Ernst & Young Entrepreneur Of The Year Semifinalist, LA Business Journal Women Making a Difference Award Nominee and CEO World Award's Female CEO of the Year in Advertising, Marketing, & Public Relations.
"I am a strong advocate for women in business and thrilled that the WBENC has given Hawthorne-Direct this certification," said Hawthorne-Castro. "I share their vision of building a world where Women Business Enterprises are a cornerstone of America's business success, and am excited to work with them moving forward."
The non-profit WBENC was created in 1997 to meet the need for access to a nationally recognized standard of certification for Women's Business Enterprises. Endorsed by corporations, organizations and agencies that recognize the benefit to their communities of eliminating market barriers, WBENC utilizes the networks and expertise of a coalition of local women's business organizations whose collective mission is to serve the business support needs of America's women-owned and operated small businesses.
Hawthorne Direct received certification from WBEC-West, which implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Nevada, Wyoming and Hawaii.
About Hawthorne Direct:
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. Please visit www.HawthorneDirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.
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SOURCE Hawthorne Direct
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