Hawthorne Direct's CEO/Owner Jessica Hawthorne-Castro Wins Marketing EDGE Rising Star Award
LOS ANGELES, May 7, 2015 /PRNewswire/ -- Hawthorne Direct's CEO and Owner, Jessica Hawthorne-Castro, has been selected as one of the recipients of the Marketing EDGE Rising Star award, recognizing young professionals who have maintained a strong record of giving back through education and mentoring while achieving a high level of corporate success. She will receive the award during the annual Marketing EDGE awards dinner on June 9, 2015 in New York City.
A total of five professionals, including Hawthorne-Castro, age 40 or younger who are making a contribution to the advancement of marketing while demonstrating extraordinary achievements in giving back to support future leaders, have been named 2015 "Rising Stars" by Marketing EDGE, a nonprofit education organization.
With nearly 30 years of proven excellence, Hawthorne Direct combines persuasive brand messaging with best-in-class, analytic systems to create accountable, high performance advertising campaigns. Hawthorne-Castro leads this creative, analytics and technology-driven advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns.
"I'm honored to be selected as a Marketing EDGE Rising Star," Hawthorne-Castro said. "This award recognizes Hawthorne Direct's commitment to developing the next generation of creative marketing and advertising leaders."
Hawthorne-Castro's leadership role involves innovations in analytics, marketing attribution and fostering service-oriented relationships with the company's clients, helping them to envision, create and execute powerful advertising campaigns that build brands and ignite consumers. She is passionate about furthering the careers of others within the marketing industry, having previously served as a mentor for young professionals. Additionally, she is dedicated to philanthropy on a local, national and global level. She regularly encourages her team members to use company resources to help with donations to City of Lights International, Lord's Cupboard, Seida Community Action, and Asra Hawariat School in Ethiopia. Currently, she is in the process of donating gently used laptop computers to an employee's sister church based in Tanazania, Africa.
The awards celebration will take place on Tuesday, June 9, at 583 Park Avenue in New York City, with 400+ marketing professionals expected to attend. Marketing EDGE's Rising Stars Awards Dinner is a featured event during Integrated Marketing Week, sponsored by Direct Marketing Association.
About Hawthorne Direct
Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.
Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands. For more information, please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct
About Marketing EDGE
Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of market-ready professionals. In June 2013, in response to the shifts within the marketing field, the organization changed its name from Direct Marketing Educational Foundation (DMEF) to Marketing EDGE. The name better reflects how it is serving the dynamic field of marketing; connecting with students, academics, career centers, corporations, and independent professionals; and streaming top talent into the industry.
As a 501(c)(3) nonprofit organization, tax-deductible contributions from individuals and corporations are the lifeblood of Marketing EDGE. Today, we are recognized as the only nonprofit organization solely dedicated to students through scholarships, education, career development and job placement, empowering the next generation of marketing leaders. For additional information about Marketing EDGE, its mission and its programs, visit: www.marketingEDGE.org.
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SOURCE Hawthorne Direct
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http://www.hawthornedirect.com
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