Hawthorne Launches Direct Response TV Campaign to Drive Demand for Sit-Stand Desks from VARIDESK

Ads Highlight Ease of Use, Health and Productivity Benefits of Affordable VARIDESK Products

Nov 10, 2015, 10:01 ET from Hawthorne Direct

LOS ANGELES, Nov. 10, 2015 /PRNewswire/ -- Hawthorne Direct, the leader in brand response advertising, launched a new TV campaign for VARIDESK, the leading manufacturer of height-adjustable standing desks. The campaign is designed to drive traffic to the company's website and highlight how simple it is to order and install a VARIDESK. The campaign also features the testimonials of actual VARIDESK customers who discuss the health and productivity benefits they have witnessed using their VARIDESK.

The nationwide TV campaign confirms VARIDESK as the leader in the standing desk space. Hawthorne built the campaign to communicate how affordable and easy it is to obtain a height-adjustable desk.

Founded in 2013, VARIDESK operates in the US, Canada, Australia, New Zealand, South Korea and the European Union. Led by Hawthorne this is the first direct response TV advertising for VARIDESK. The new campaign also includes analysis of web activity, impressions and sales to gauge ROI. VARIDESK chose to work with Hawthorne because of the agency's unique experience in this space. 

"People are aware of the dangers of a sedentary lifestyle, however most individuals don't know how to address it," said Sean Scogin, Vice President of Marketing at VARIDESK. "We had to find an effective way to let customers know that VARIDESK offers an affordable, simple sit/stand desk solution. This campaign conveys how simple our desks are to set up and use.  Hawthorne Direct's campaign highlights VARIDESK as the leader in the height-adjustable desk sector and helps us deliver the message of VARIDESK across the US to everyone that is suffering from "sitting diseases."

"VARIDESK is a great fit with Hawthorne because we focus on tech-forward brands that help humanity," said John F. Pucci, Chief Marketing & Creative Officer, Hawthorne Direct. "The creative vision for this campaign is to effectively communicate consumer benefits by featuring the story of two workmates — one with and the other without a VARIDESK adjustable-height desk. We show how getting a VARIDESK product helps the employee make positive changes in her work life, becoming happier and more productive."

Hawthorne has more than 25 years of accountable advertising experience, successfully leading over 1,000 campaigns for some of the world's top brands and handling $200 million in direct TV billings. This breadth of experience gives the company the strategic and tactical know-how needed to improve awareness and drive sales. Hawthorne engages, informs and persuades customers, driving significant market share growth and delivering value by combining creative services with data science. To find out more, please visit www.hawthornedirect.com. Learn more about VARIDESK at www.VARIDESK.com.

About Hawthorne Direct:

Hawthorne Direct, a creative, analytics and technology-driven advertising agency, specializes in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.

Hawthorne helps brands efficiently target their consumers, improve cost per acquisition, optimize the lifetime value of a brand's customers, and even drive consumer response to key retail outlets or corporate locations. As a leading analytic and data driven, accountable brand advertising agency, Hawthorne specializes in integrated campaign solutions. The company offers a full suite of integrated solutions with creative, media, digital and mobile services. Hawthorne maintains brand integrity and metrics to efficiently and effectively optimize the results of its clients' integrated media budgets via leading edge and proven data analytics.

Hawthorne has developed successful award-winning campaigns for countless Fortune 500 brands.

Please visit www.hawthornedirect.com and http://www.linkedin.com/company/hawthorne-direct for more information.

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SOURCE Hawthorne Direct