HBA Global Announces New International Sales Director

NEW YORK, April 14 /PRNewswire/ -- HBA Global is strengthening its presence in the European market by appointing Emanuela (Ema) Treneva as its new International Sales Director.  Based in Paris, France, Ms. Treneva will provide sales outreach and customer support to European beauty and personal care suppliers.  She will also facilitate relationships with European beauty and wellness organizations, media and pan-European customers.  

HBA Global Expo & Conference (www.hbaexpo.com) is the leading product development event for the cosmetic, fragrance, personal care, skin care and well-being industries.  The 18th Annual Event will take place September 28-30, 2010 at the Jacob K. Javits Convention Center in New York, NY.   With the Spa & Resort Expo held September 28 & 29 and co-located and managed by HBA, Ema Treneva, will also be building and maintaining relationships with international Spa and skin care industry professionals.  

Prior to joining HBA Global, Ema Treneva was International Advertising Manager for Cosmedias, the former European trade publisher of ICN, Cosmetic News Weekly, Cosmeticnews.com as well as its French only publications Cosmetique Mag and Cosmetique Hebdo.  For more than six years she was responsible for all aspects of the world-wide sales and marketing of these leading media properties.

She developed year-round print and digital media plans for companies such as Estee Lauder, Korres and L'Oreal as well as packaging and ingredients suppliers from all over the world.   Ema Treneva also represented Cosmedias at major international trade shows and conferences including HBA Global Expo.  

"We are thrilled to have Ema join HBA Global.  Her extensive beauty background and engaging personality will benefit our customers in all of Europe," said Jill Birkett, Brand Director, Beauty & Wellness.  "Being based in Paris, she will bring a higher level of customer service overseas and help insure that exhibitors and attendees traveling to HBA get the most out of the event and have a good experience."

Ms. Treneva has also worked for high profile fashion brands Gucci and Yves St. Laurent, and leading French retailer Printemps in a variety of marketing, communications and human resource roles.  From 1992 to 1996, Ema Treneva was a professional tennis player and member of the Women's Tennis Association (WTA).  She holds an Economic Bachelors Degree, a Master in Communication, Advertising and New Medias, and is fluent in French, Spanish, Italian, English and Bulgarian.  She can be reached by e-mail: [email protected] or phone: + 33 1 73 28 14 76.  

For more information on HBA Global Events and to sign up to receive the HBA eNewsletter and Honest Beauty blog as well as connect on Facebook, LinkedIn and Twitter go to www.hbaexpo.com.

About HBA Global Expo & Conference

HBA Global Expo & Conference (www.hbaexpo.com) is the leading product development for the entire beauty community including skin care, cosmetics, fragrance, personal care and well-being industries.   For three days the top brand manufacturers from mass to prestige, as well as independent and niche beauty companies will gather to learn about industry trends and discover new products from the world's leading suppliers.  The HBA educational conference is renowned for providing an unparalleled look at both the marketing and technical drivers in the health and beauty space and provides proven strategies for business growth.  Co-located with HBA will be The Spa & Resort/Medical Aesthetics Expo showcasing the convergence of the traditional and medical segments of the spa and resort industry. For year round HBA information including HBA's Honest Beauty Blog and supplier resources go to www.hbaexpo.com.

SOURCE HBA Global