HCB Health Chosen to Provide Branding Services for Leading Medical Services Provider Harden Healthcare

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Oct 04, 2011, 10:25 ET

AUSTIN, Texas, Oct. 4, 2011 /PRNewswire/ -- HCB Health, one of the nation's top 25 independent healthcare communications agencies, has been selected by Harden Healthcare to work on branding projects for the corporation and its three lines of business -- home health, long-term care and hospice.

The assignment will include a broad range of activities, including refinement of the company's various brands, new collateral and a Web site strategy involving more than 20 separate sites.

"We chose HCB for this assignment because of the agency's breadth and depth of healthcare experience, branding expertise and insights displayed during the pitch presentation," said Lew N. Little Jr., chief executive officer of Harden Healthcare.

Headquartered in Austin and operating in 14 states, Harden Healthcare provides a continuum of healthcare services addressing a wide range of needs, including rehabilitation, home healthcare, community care, assisted living, skilled nursing, pharmacy services, long-term care and hospice care. Companies under the Harden umbrella include TRISUN Healthcare, MBS Rehab, MBS Pharmacy, MBS Integrated Care, Girling Health Care, and Lighthouse Hospice, among others.

Kim Carpenter, account director at HCB, and Mike Rickard, account supervisor, will manage the account from the agency side. Lloyd Wilson, director of government relations at Harden Healthcare, and Chelsea Holden, government relations liaison, will lead the account from the client side.

About HCB Health

Headquartered in Austin, Tex., HCB Health serves the entire healthcare sector, including manufacturers of high-tech medical devices and high-science pharmaceuticals, diagnostics and genetic engineering products; physician groups, hospitals and managed care organizations; and patients and consumers.

One of the fastest growing agencies in its field, HCB Health has maintained a compounded 25 percent annual revenue growth since its inception in 2001. The agency posted a 40 percent increase in revenue from 2009 to 2010, adding eight new clients to its roster and nine new employees. The company also strengthened its broad range of capabilities, significantly expanding its digital and media services.

HCB Health's clients, both domestic and global, include Alcon Labs, Medtronic, Sound Surgical Technologies LLC, Hollister, Cochlear Americas, the Menninger Clinic, Texas Oncology, The US Oncology Network, California Pacific Medical Center, Harden Healthcare, Entent Care, Optima Health, the Scott & White Health Plan, Audiotoniq and Austin Gastroenterology.

HCB Health is located at 701 Brazos St., Suite 1100, Austin, TX 78701. For more information, visit www.hcbhealth.com; tel. (512) 320-8511, fax (512) 320-8990.