hCentive Implements Arkansas' Health Insurance Marketplace for Small Businesses

Small Business Health Insurance Program Launches on Budget and on Time in 6.5 Months

Nov 02, 2015, 08:03 ET from hCentive

RESTON, Va., Nov. 2, 2015 /PRNewswire/ -- hCentive, the leader in public health insurance exchange solutions, has implemented Arkansas Small Business Health Options (SHOP), a state-based marketplace through which brokers and small businesses provide employees access to health insurance. Arkansas SHOP launched successfully under the My Arkansas Insurance brand on November 1. With the launch, Arkansas offers brokers across the state an end-to-end SHOP solution that includes online health insurance plan shopping and enrollment with integrated billing and payments to better serve their clients - for example, by creating online proposals for employers.  hCentive is also proud to open their SHOP Contact Center in Little Rock, which is staffed by trained local Arkansas SHOP representatives to provide the support brokers and small businesses need to successfully enroll employees.

hCentive was selected this year by the Arkansas Health Insurance Marketplace (AHIM) Board of Directors as the prime vendor to implement the state's SHOP program with a transparent and accountable marketplace. hCentive's technology already powers the Federal SHOP marketplace as well as individual marketplaces for states including Massachusetts and Colorado.


  • My Arkansas Insurance marketplace [www.myARinsurance.com] provides agents and brokers the ability to help small businesses and their employees select and enroll in health and dental insurance plans that match their needs.
  • Key features of the site include: easy-to-use portals (in English and Spanish) to provide plan options and enrollment capabilities; calculator to enable small businesses to estimate their tax credit; search tool to view a listing of certified agents or brokers in that area; chat functionality for agents and brokers, small businesses and employees.
  • By implementing hCentive's innovative, out-of-the-box WebInsure™ State Exchange SHOP product and incorporating the company's experience from implementing marketplace technology in multiple states, Arkansas SHOP launched in the shortest time in the nation with just 6.5 months between contracting and start of enrollment.
  • hCentive conducted regional training sessions with AHIM for over 100 agents and brokers, hosting meetings with small businesses across the state to discuss enrollment opportunities for employers and working closely with SHOP-certified agents and brokers.


John Norman, Deputy Director, Arkansas Health Insurance Marketplace                             

"We are proud to have accomplished so much in a relatively short amount of time. The support we have received from the hCentive team, those working on-site and those working remotely, was absolutely essential in laying a firm and reliable foundation for Arkansas SHOP. hCentive's technical platform and expertise has enabled AHIM to not only launch on budget, but also with an incredibly short development lead time in deploying a sustainable solution."   

Maydad Cohen, Senior Vice President and General Manager of Government Solutions, hCentive, Inc.

"hCentive and our SHOP Team are pleased with the launch of Arkansas' newest marketplace. We have leveraged the knowledge and experience we have gained from our past successes to accelerate the deployment of a proven, out-of-the-box product for a successful launch. We appreciate the opportunity to support Arkansas in helping brokers and small businesses across the state stay competitive and provide access to health insurance for employees."


About Arkansas Health Insurance Marketplace:

Arkansas Health Insurance Marketplace (AHIM) was created to manage and implement a state-based health insurance exchange in Arkansas in accordance with state and federal law. AHIM was established by the 89th Arkansas General Assembly 2013 Regular Session by ACT 1500 and is a nonprofit public benefit corporation. My Arkansas Insurance is the state-based exchange established and managed by AHIM.

AHIM is governed by the Arkansas Health Insurance Marketplace Board of Directors. Members of the AHIM Board are appointed by the Governor, President Pro Tempore of the Senate and the Speaker of the House of Representatives. The AHIM Board reports to the Arkansas Health Insurance Marketplace Legislative Oversight Committee.

About hCentive:

At hCentive, our mission is to empower everyone to gain access to health benefits. We are a leader in public and private exchange solutions that simplify the distribution and management of health insurance and ancillary benefits. Our WebInsure™ solutions fully support government agencies, insurance carriers, and brokers as they engage consumers and businesses and offer transparent access to benefits choices. Our innovative technologies deliver an integrated online benefits shopping and enrollment experience that is convenient and available anytime and anywhere.

For more information, visit www.hcentive.com


SOURCE hCentive