Health Alliance Medical Plans Licenses Two hCentive Solutions -- WebInsure Private Exchange & WebInsure Exchange Manager

Health Alliance to utilize solutions to provide health insurance services to nearly 300,000 members in Illinois and Iowa

Feb 27, 2013, 08:05 ET from hCentive

RESTON, Va., Feb. 27, 2013 /PRNewswire/ -- hCentive, the leader in ACA healthcare exchange technology, announced today a licensing agreement with Health Alliance Medical Plans (Health Alliance), a leading provider-sponsored insurer in the Midwest, for the company's WebInsure Private Exchange and WebInsure Exchange Manager.

WebInsure Private Exchange is an ACA/HIPAA compliant solution that will enable Health Alliance to present an online exchange/marketplace featuring all of their health products and services via a single website to their members. The solution will allow Health Alliance members to connect, communicate and engage in acquiring health insurance benefits.

WebInsure Exchange Manager will provide connectivity to both the Illinois and Iowa state exchanges. hCentive's solution features plan management and distribution, EDI and enrollment processing, membership and financial reconciliation, appeals and grievance tracking capabilities.

"Health Alliance chose us because we have the proven technology platforms that will allow its customers to connect, communicate and engage when acquiring health insurance benefits," said Manoj Agarwala, President & Chief Operating Officer of hCentive. "WebInsure Exchange Manager will enable Health Alliance to seamlessly integrate with the various state/federal exchanges without requiring any substantial changes in their existing IT infrastructure and internal processes."

"We chose hCentive because they offer integrated solutions that are simple to use and will give us a seamless connection to the public exchanges in Illinois and Iowa plus the ability to set up our own private exchange," said Richard Bond, Chief Sales and Marketing Officer at Health Alliance. "Their suite of solutions meets our exacting requirements as they are able to configure their web-based solutions to fit what we need to offer our customers. We also liked the scalability it offers knowing that it can meet our needs today and scale to fit how our business runs in the future."

To learn more about hCentive's WebInsure products, visit

About Health Alliance

Health Alliance Medical Plans is a leading provider-sponsored health insurer in the Midwest, administering health plans for nearly 300,000 members in Illinois and Iowa. Established in 1980 and headquartered in Urbana, IL, Health Alliance has maintained the highest accreditation possible from the National Committee for Quality Assurance (NCQA) for its HMO, POS and Medicare HMO plans since 1997. For more information, visit

About hCentive:

hCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers and state health agencies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.

hCentive is the first organization to build an exchange solution from the ground-up post the Patient Protection and Affordable Care Act of 2010 (PPACA). hCentive has developed a deep understanding of healthcare reform and has crafted solutions and services that align with federal and state regulations and meet or exceed all industry standards.

The hCentive WebInsure Consumer, WebInsure Medicare and WebInsure Group platforms help health insurers cost-effectively acquire and manage individual, Medicare and small business customers. The hCentive WebInsure Private Exchange platform allows health plans to offer defined contribution plan marketplace to small business customers. The WebInsure State platform helps states create a health benefits exchange to comply with health insurance exchange requirements of the PPACA. The WebInsure Exchange Manager provides a complete connectivity solution for health plans to connect to State Exchanges. The WebInsure Cloud solution provides practical and cost-effective cloud hosting options to health plans.

SOURCE hCentive