CHICAGO and NORWALK, Conn., May 22, 2013 /PRNewswire/ -- 4Medapproved.com announced today a unique marketing and distribution partnership with UBM Medica US. 4Medapproved is an educational resource for the adoption of health information technology in practice management and associated healthcare communities.
UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of physicians, healthcare providers, and other medical professionals through online, print, live, and custom programs.
"As the U.S. healthcare system rapidly adopts electronic health records (EHRs), information technology and the associated regulatory mandates such as HIPAA, Meaningful Use and ICD-10, the need and desire for high-quality education delivered through multiple channels has accelerated," said Kevin Donnelly, CEO of 4Medapproved. "We are pleased to be working with a communications partner that is as well respected as UBM Medica to provide solutions to their clients in this rapidly changing environment."
Through this marketing and distribution partnership, medical professionals will benefit from educational content in the health IT field including:
- Health IT Technology
- EHR Adoption
- Regulatory Mandates
- Clinical Decision Support
- Professional Development
- Patient Engagement
"4Medapproved offers a new and unique partnership for UBM Medica," said Barron Hirsch, senior director at UBM Medica US. "We are excited for the opportunity to offer our clients sponsored webinars and newsletters allowing for a greater reach into the health information technology field."
For more information, visit: www.4Medapproved.com.
4Medapproved is a leading education resource for professionals at all stages of the health IT implementation process – providing access to invaluable content, community, curriculum and consulting resources in one centralized location. The medical community benefits through access to free content and community networking provided by the site as well as live learning lunch interviews with knowledgeable industry speakers and current topic columns and newsletters. The company also offers free industry updates, tools and resources, including topical industry update columns HITAnswers and HITSecurity; provides education, certification and career retraining programs through its 4MedTraining program; and facilitates online networking, collaboration and professional consultation through its 4MedProNetwork. Support for the free resources available from 4Medapproved is provided by sponsors of its new 4MedMarketplace, where users can buy health IT-related products and services. Learn more at: www.4Medapproved.com/.
About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include CancerNetwork.com, ConsultantLive.com, DiagnosticImaging.com, MusculoskeletalNetwork.com, OBGYN.net, PhysiciansPractice.com, PsychiatricTimes.com and SearchMedica.com. UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit www.UBMMedicaUS.com
About UBM plc
UBM plc is a global events-led marketing services and communications company. We help businesses do business, bringing the world's buyers and sellers together at events and online, as well as producing and distributing news and specialist content. Our 5,500 staff in more than 30 countries are organised into expert teams which serve commercial and professional communities, helping them to do business and their markets to work effectively and efficiently.
For more information, go to www.ubm.com; follow us on Twitter at @UBM_plc to get the latest UBM corporate news.
SOURCE UBM Medica US