and UBM Medica US Announce Comprehensive Marketing and Program Distribution Partnership

Partnership combines new health IT internet radio station with the leading industry reach and resources of UBM Medica US

Jul 12, 2012, 10:30 ET from UBM Medica US

NORWALK, Conn., July 12, 2012 /PRNewswire/ -- announced today a unique marketing and distribution partnership with UBM Medica US. The station brings's popular Meaningful Use Live! webcast to Internet radio.

UBM Medica US is one of the largest media companies in the United States serving the healthcare industry and delivers integrated and strategic communication solutions to a comprehensive audience of medical professionals and healthcare consumers through online, print, live, and custom programs. programming will now be delivered to more professionals via the UBM Medica Partner Network.

"After years of gradual growth, Internet radio is accelerating, spurred by smart phone and tablet adoption," said Carol Flagg, Managing Partner of HITECH Answers and "We saw delivering MU Live! and other quality programming as a real opportunity to reach and interact with the healthcare community on a whole new level."

Through this unique marketing and distribution partnership, health IT professionals can visit a website dedicated to scheduled radio programs including:

"I'm excited to expand our partnership with to," said Barron Hirsch, Senior Director at UBM Medica US. "We have seen great success with sponsoring MU Live! and expect to see a continued growth across both sites."

For more information, visit:

About HealthcareNOWradio is a health IT internet radio station. The site debuted in February, 2012 at the HIMSS Conference in Las Vegas. The station was created as a platform to deliver popular MU Live!, bringing the webcast to Internet radio. Additional programming with leading Health IT experts and pundits has been added since launching.

About UBM Medica US
Addressing today's healthcare information needs, UBM Medica US, delivers strategic, integrated communications solutions and comprehensive reach -- online, in print, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica US provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, online communities, drug databases, digital events, and other valuable resources, UBM Medica US also delivers comprehensive communication solutions for the pharmaceutical and related industries. Websites include,,,,,, and UBM Medica US is part of UBM Connect – which provides marketing services across a number of communities, the largest of which are healthcare, medical device design and advanced manufacturing. UBM Connect also includes UBM Studios, the global leader in interactive digital environments. UBM Connect is a UBM plc company. For more information, visit

Media Contacts:


For UBM Medica US

Carol Flagg

Amy Erdman