PHILADELPHIA, May 13, 2019 /PRNewswire/ -- HealthVerity, Inc., the trusted foundation for the rapid creation, exchange and management of healthcare and consumer data, today announced that HealthVerity Census has again raised the bar for accuracy and interoperability in the mission critical market for de-identification and matching of privacy-protected data. Leveraging a new wave of advanced algorithms in probabilistic matching, HealthVerity has successfully refined its capabilities to deliver the highest accuracy, far exceeding outcomes from legacy deterministic and referential methods used more commonly throughout the industry. This success is in large part driven by the ability for HealthVerity Census to ingest a wealth of new fields such as e-mail address, patient or member IDs, and phone numbers that significantly enhance de-identification and matching results. This advanced process further establishes the HealthVerity ID, or HVID, as the gold standard for the tokenization, matching and linking of healthcare and consumer data.

HealthVerity Census has already redefined the standard for de-identification and matching with a cloud model that assigns unique, but persistent HVIDs to patient populations across disparate data sources.  This method enables any client's data to be rendered de-identified while simultaneously gaining the advantage and optionality to link outwards with any third party dataset that has been processed through HealthVerity Census. This innovative approach is the foundational technology behind HealthVerity Marketplace, the company's self-service cloud platform, where users can discover and license interoperable data from more than sixty leading healthcare and consumer data providers.

In recognition of this industry-leading performance, United BioSource, a global leader of late-stage and patient support services, has selected HealthVerity Census as an enterprise-wide service. The HVID will become the backbone of UBC's patient mastering efforts, providing a consistent way to streamline and consolidate records to support its growing patient services and late phase research businesses. Beyond the improvements internally, UBC will now have the ability to link to more than 30 billion HIPAA-compliant transactions via HealthVerity Marketplace to strengthen initiatives like more efficient research, increased access to rare disease data, predictive modeling, and enabling greater patient access through reimbursement RWE programs.

"At UBC we have thousands of patients actively participating in studies across our departments at any given time, and the ease of deployment and implementation from HealthVerity made it a simple choice for us when selecting a solution and a partner," said A.K. Gupta, SVP & Chief Information Officer at UBC. "We now have the ability to connect patients across every touchpoint: REMS, patient services, pharmacovigilance, and late phase research, as well as link to outside real world data."

"HealthVerity Census has been deployed at over 100 major healthcare and consumer organizations and we're excited to add UBC to our ever expanding client ecosystem," said Andrew Kress, CEO and Co-founder at HealthVerity. "The power of HealthVerity Census is in its ability to deliver industry leading accuracy and sub-second matching performance while connecting patient data in a way that forever eliminates data silos."

About United BioSource LLC
United BioSource LLC (UBC) is a leading provider of pharmaceutical support services, partnering with life science companies to make medicine and medical products safer and more accessible. UBC is well known for our expertise in generating authoritative, real-world evidence of product effectiveness, safety, and value to assist healthcare decisions and enhance patient care. We understand what it takes to compete in a crowded product market with many stakeholders that demand the right evidence at the right time.

About HealthVerity
HealthVerity is transforming the way data-led organizations make critical decisions. Our technology platform serves as the foundation for the rapid creation, exchange and management of healthcare and consumer data in a fully-interoperable, privacy-protecting manner. Advantaged by highly sophisticated identity resolution and matching capabilities, HealthVerity is on a mission to increase transparency, forge interoperability and activate deeper insights. To learn more about HealthVerity's technology platform, visit www.healthverity.com.

Contact
Abigail Stockwell
Director of Marketing, HealthVerity
astockwell@healthverity.com
856-562-7413

SOURCE HealthVerity, Inc.

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