"Healthy Is The New Green" Panel at Advertising Week New York Features Chobani, Plum Organics, Westin Hotels, and EmblemHealth
NEW YORK, Sept. 22, 2015 /PRNewswire/ -- Digitas Health LifeBrands, a leader in health and wellness communications, is sponsoring the "Healthy Is The New Green" panel during Advertising Week New York on Thursday, Oct. 1, from 2:15 p.m. to 3:00 p.m. @ The Times Center Hall.
As savvy and discerning consumers invest in "healthy" options, brands are in a hurry to meet the demand. Moderated by Susan Manber, EVP, Strategy & Insights, Digitas Health LifeBrands, the panel will feature marketers from Chobani, Plum Organics, Westin Hotels, and EmblemHealth as they deconstruct:
- What are the factors driving strategic marketing decisions around healthy product and service options?
- Insights gleaned from consumer research and feedback.
- How are brands engaging in transparent communications?
- How brands potentially respond to negative coverage regarding intent and authenticity.
"Empowered consumers are calling the shots when it comes to their health, and brands can only succeed if they respond accordingly," says Graham Mills, Global Chief Creative Officer, Digitas Health LifeBrands. "Our agency is excited to be facilitating this important conversation about how today's top brands across categories are meeting and filling consumers' health needs."
"Today's brands and advertisers have an important opportunity to grow business by helping people maintain a healthy lifestyle," says Matt Scheckner, Founder and CEO of Stillwell Partners. "As brands across a wide spectrum of industries realize and harness the power of the health-conscious consumer, we're thrilled to have such a breadth of some of the most innovative brands from hotels to health insurers, onstage."
Proudly marking its 12th year in New York, Advertising Week is a hybrid of inspiring thought leadership and highly entertaining and engaging special events, featuring the industry's best and brightest. Advertising Week draws from the brand, agency, technology, startup, media and broader cultural communities to focus on conversations designed to drive business and influence the global industry.
Full Panel Line-Up:
- Matt Sherman, Senior Director of Brand Marketing, Chobani
- Ben Mand, Senior Vice President, Brand Marketing & Innovation, Plum Organics
- Brian Povinelli, Global Brand Leader, Westin Hotels & Resorts and Le Meridien
- J. David Mahder, VP, Marketing & Communications, EmblemHealth
- Susan Manber, Executive Vice President, Brand Strategy & Planning, Digitas Health LifeBrands (moderator)
About Digitas Health LifeBrands
Digitas Health LifeBrands is designed to connect today's healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health LifeBrands is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health LifeBrands is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.
www.digitashealth.com | www.facebook.com/digitashealth | www.twitter.com/digitas_health
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SOURCE Digitas Health LifeBrands
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