NEW YORK, Dec. 20, 2018 /PRNewswire/ -- Nielsen (NYSE: NLSN) and Hearst Television announced today a comprehensive renewal agreement for local and national television and radio ratings, behavioral insights and measurement services. The deal provides Hearst television stations with local electronic ratings across its 26 local markets; national TV ratings for its syndicated program, "Matter of Fact with Soledad O'Brien," and for Litton Entertainment educational programming, as well as PPM-based Audio Ratings for Baltimore radio stations WIYY-FM and WBAL-AM.
"Nielsen is an important partner in our television and radio station business," said Eric Meyrowitz, Senior Vice President, Sales for Hearst Television. "We look forward to utilizing Nielsen's audience measurement solutions and measurement enhancements to showcase the value of our audiences and deliver increased ROI to our advertisers."
With this new agreement, Hearst stations will continue to utilize a wide range of Nielsen data and software solutions to show the strength of their content and value to marketers. In addition, the solutions included as part of the agreement offer a broader look at consumer viewing habits across key markets and geographies.
"Hearst Television is one of the most innovative broadcasters in the industry and is at the forefront of providing advertisers access to viewers across traditional and digital platforms," said Jeff Wender, Managing Director, Nielsen Local Media. "We are thrilled to reach this agreement with Hearst Television and to collaborate on the best ways to monetize their highly desirable audiences. As part of our client commitment, we will work alongside Hearst Television to provide the tools they need to tell their winning story and deliver on their business objectives."
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what's happening now, what's happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world's population. For more information, visit www.nielsen.com.
ABOUT HEARST TELEVISION
Hearst Television owns and operates television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. The radio stations are leaders in Baltimore news/talk and rock music listenership. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst.