BOSTON, March 2, 2017 /PRNewswire/ -- Hearts On Fire®, a global luxury brand known for creating The World's Most Perfectly Cut Diamond®, today announced the release of its first "Design Your Own Ring" customizable bridal tool, now available on the brand's website. For customers wishing they could design their own Hearts On Fire rings, this unique tool allows them to mix and match engagement ring head (setting) designs with their choice of shank (band) – creating individualized ring designs that are not currently available in Hearts On Fire's complete engagement ring selection.
"We are extremely excited to launch the first Design Your Own Ring bridal tool for our passionate Hearts On Fire consumers and dedicated retail partners worldwide," said Caryl Capeci, President of Hearts On Fire. "This innovation supports our Company vision to continue to capture more bridal market share, while at the same time meeting the growing consumer demand for individualized engagement ring styles. Our retail partners have long been asking for a tool of this nature, and we feel that the current market greatly supports us launching it at this time."
Once the ring is created, the consumer must take the design into their local authorized Hearts On Fire retailer to officially place the order (no orders will be taken online at this time). Retailers will also be able to use this bridal tool with interested clients at the counter while shopping in their store.
For more details, please visit the tool online or contact a Perfection Stylist at 1-877-PERFECT.
About Hearts On Fire
Hearts On Fire®, The World's Most Perfectly Cut Diamond®, is a leading global designer of luxury branded diamonds and diamond jewelry, and one of the most widely recognized and bestselling luxury diamond jewelry brands in the world. Founded in 1996, and acquired by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced the first-ever branded diamond and instantly changed the jewelry industry forever. The global brand continues to be recognized for its superior craftsmanship and exclusive cut – the single most important factor in a diamond's value – resulting in diamonds of extraordinary beauty and brilliance. Today, Hearts On Fire offers a robust variety of designer bridal and fashion diamond jewelry collections that integrate the brand's timeless expression with today's top fashion trends, and their products are distinguished by an unparalleled sparkle. Hearts On Fire offers distribution through a rapidly growing global retail partner network of more than 750 locations in 32 countries, including 150 points on sale in Hong Kong and Greater China, 17 HOF brand stores around the world, heartsonfire.com and authorized HOF retailer websites. For more information, please visit www.heartsonfire.com.
Senior Manager, Public Relations
SOURCE Hearts On Fire