Hellmann's Mayonnaise Brings 'Craven-Proof' Garlic Aioli Flavor to BookTok Readers in Collaboration with Bestselling Romantasy Author Jennifer L. Armentrout

Inspired by the garlicky goodness of Hellmann's Garlic Aioli, this exclusive edition is printed with garlic-infused ink, designed to ward off Armentrout's bloodthirsty monsters, the Craven. While humans may dread garlic breath, Hellmann's has cleverly transformed this social faux pas into an unexpected – and delicious – form of supernatural protection.

"Every story I write is about connection—between characters, between readers, and the worlds they step into," said Jennifer L. Armentrout, author of the Blood and Ash series. "Partnering with Hellmann's gave us a fun way to explore that magic with a sensory experience, creating something that feels just as immersive and unforgettable as a great book."

For a limited time only, fans can find details to purchase the special edition Craven-Proof book at HellmannsCravenProof.com. Fans will also receive a Craven-Proof bottle of Garlic Aioli as a free gift with an in-store Craven-Proof special edition book purchase at Jennifer's bookstore – Miss Willa's Bookshop at 201 N. George St, Charles Town, WV 25414, while supplies last.

To create an even more flavorful experience for book club gatherings, Hellmann's crafted three original recipes for fans to feast on, inspired by The Primal of Blood and Bone—made to be shared, savored, and discussed right alongside the story: The Casteel-erole, Poppy's Platter, and Garlic Sliders of the Ascended, found at HellmannsCravenProof.com.

"Most wouldn't expect a condiment brand to tap into BookTok culture, but at Hellmann's, we thrive on surprise," said Jessica Grigoriou, Senior Vice President of Marketing, Condiments, Unilever North America. "We saw a chance to bring our bold Garlic Aioli flavor to Jennifer's passionate fanbase, fusing flavor with storytelling."

Whether you're hunting for fresh book club bites or craving protection from creatures of the night, Hellmann's Garlic Aioli is the must-have for romantasy readers this spooky season.

About Unilever in North America

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SOURCE Unilever