Hellmann's(R) Launches New Light Recipe With 'Cage-Free' Eggs

Feb 24, 2010, 08:22 ET from Hellmann's

ENGLEWOOD CLIFFS, N.J., Feb. 24 /PRNewswire/ -- As part of its ongoing commitment to "Real Food" using simple ingredients, Hellmann's® – America's favorite mayonnaise brand – today announced that its Light Mayonnaise recipe in North America will feature 100% certified cage-free eggs in the United States.

"Hellmann's® is made from real, simple ingredients – vinegar, oils rich in Omega 3 and Omega 6, and eggs," said Jamey Fish, Hellmann's senior brand manager. "Hellmann's® understands that people are increasingly attuned to what's in their food and where it comes from and that's why Hellmann's® Light is now moving to 100% cage-free eggs, keeping with the brand's commitment to 'Real Food' using simple ingredients."

With the same great taste but half the fat and calories of Real mayonnaise, Hellmann's® Light is the brand's second most popular selling recipe and will be the first in the Hellmann's® line to contain cage-free eggs. The product is rolling out in stores now.  Hellmann's® intends to change all its mayonnaise products to cage-free eggs over time.

Hellmann's® Light Mayonnaise is the first consumer product of its stature and volume in the packaged foods industry to use 100% cage-free eggs – which equates to approximately 3.5 million pounds of eggs.  Eggs used in Hellmann's® Light Mayonnaise (and other recipes) will be 'American Humane Certified,' (www.thehumanetouch.org) a certification program administered by the American Humane Association (AHA), the leading certifier of cage-free eggs in the U.S.  

Hellmann's aspires to change all of its 'Real Food' mayonnaise recipes – Real, Canola Cholesterol Free, Olive Oil, and Low Fat Mayonnaise Dressings – to cage-free eggs once a certifiable and consistent supply becomes available in North America.

About Hellmann's®

Hellmann's® Mayonnaise – known as Best Foods® West of the Rockies – is America's favorite mayonnaise brand. Its great taste enhances the flavor of many foods including fish, chicken, grains, vegetables and salads. Hellmann's ® Mayonnaise is real food made from simple ingredients, like eggs, oil and vinegar. For more information, please visit http://www.hellmanns.com/light.

About Unilever North America

Unilever works to create a better future every day.  We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.  Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com.

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SOURCE Hellmann's