HELLO KITTY® AND FRIENDS ARE COMING TO BURGER KING®

Each King Jr. Kids' Meal features one of six exclusive Hello Kitty^® and Friends by Sanrio^® toys, including a special golden Hello Kitty^® toy

MIAMI, Oct. 19, 2026 /PRNewswire/ -- Hello Kitty^® and her Friends are making their way to Burger King^® restaurants nationwide. Starting October 20, for a limited time families can enjoy a Hello Kitty^® and Friends King Jr. Kids' Meal, featuring one of six exclusive toys inside a mystery blind box, giving Guests the thrill of not knowing which character they'll get until they open it.

The collection features beloved Hello Kitty^® and Friends characters, including Hello Kitty^®, My Melody™, Kuromi™, Cinnamoroll™ and Keroppi™, each sporting a Burger King crown, with some holding fan-favorite BK items. Plus, a lucky few may get to unveil a complete set of all six Hello Kitty^® and Friends figurines if they find a special golden-colored Hello Kitty^® toy (at participating restaurants, while supplies last).

Every Hello Kitty^® and Friends King Jr. Kids' Meal comes with a choice of a 4- or 6-piece chicken nuggets, hamburger or cheeseburger, plus fries or applesauce and a drink, all packaged in a supercute Hello Kitty^® and Friends-themed King Jr. Meal bag and served with an adorable, exclusive Hello Kitty^® crown (while supplies last) to complete the experience.

"We're excited to deliver another fun and engaging King Jr. Meal - this time with the one and only Hello Kitty!" said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. "To celebrate our partnership, a limited number of golden Hello Kitty toys will be included in our six-toy lineup. We look forward to our Guests enjoying the Hello Kitty King Jr. Meal along with our limited-time Hello Kitty Burger King Crown. It's going to be fun for kids of all ages at BK!"

To bring this Hello Kitty^® partnership to the next level, Burger King is hosting a one-day Golden Claw Machine experience at the Burger King location at 10014 Paramount Blvd., Downey, CA. On Friday, October 23 starting at 11 a.m. PST, fans that purchase a King Jr Meal can test their luck at the customized Golden Claw Machine for a chance to grab a Hello Kitty^® toy, and one lucky Guest could snag a one-of-one, 14K gold-plated Hello Kitty^® figurine.* To participate without a purchase, see official rules posted at the restaurant for details. 

"We love seeing Hello Kitty and Friends get the royal treatment at Burger King, with each character sporting their own iconic BK crown," said Jill Koch, Chief Brand Officer, Sanrio, Inc. "Bringing these beloved characters into the King Jr. Kids' Meal in such a playful way creates something special for fans of all ages to enjoy."

Whether you're hunting for your favorite character or trying to collect them all, Hello Kitty^® and Friends King Jr. Kids' Meal gives Guests a new reason to make every visit a little more fun. Hello Kitty^® and Friends King Jr. Kids' Meal is available for a limited time at participating Burger King restaurants nationwide, while supplies last.

For more information on Hello Kitty^® King Jr. Kids' Meal (including availability of the golden-colored Hello Kitty toy), to become a Royal Perks member, or to find your nearest restaurant, please visit www.bk.com or download the app. Be sure to follow @BurgerKing on Instagram, Facebook, X, and TikTok for the latest menu updates and more.

*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 49 U.S./D.C. (excluding Rhode Island), age 18+ who visit the Burger King Restaurant located at 10014 Paramount Blvd., Downey, CA 90240 during the Promotion Period. One entry per person. Promotion starts at 11:00:00 AM PT and ends at 5:00:00 PM PT on 10/23/2026 or when all prizes have been awarded, whichever occurs first. See Official Rules posted at Restaurant for prize description, free method of entry and odds. Void where prohibited. Sponsored by Burger King Company LLC, 5707 Waterford District Dr., Miami FL.

ABOUT BURGER KING^®
Founded in 1954, the Burger King^® brand is a global quick service hamburger chain known for food quality and value and as the only place Guests can get the iconic flame-grilled Whopper^® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and U.S. territories. Nearly all Burger King^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at www.bk.com or the newsroom at news.bk.com, and follow us on Facebook, Instagram, X and TikTok.

ABOUT SANRIO^®
Sanrio^® is the global lifestyle brand and home to Hello Kitty^®, created in 1974, and many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of "One World, Connecting Smiles." To learn more about Sanrio, please visit www.sanrio.com and follow @sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty^® and Friends YouTube Channel.

MEDIA CONTACTS
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SOURCE Burger King