HelloBeautiful.com, the Fastest Growing Website for African American Women, Partners with Atlanta Housewives Star Kandi Burruss for Weekly Blog

HelloBeautiful.com surpasses 1MM monthly uniques, and re-designs the site to enhance consumer satisfaction and engagement

Jun 09, 2010, 14:08 ET from Interactive One, LLC

NEW YORK, June 9 /PRNewswire/ -- Interactive One, LLC, the digital connection for Black America and the ONLINE division of Radio One, Inc. (Nasdaq: ROIAK and ROIA), the largest African American multimedia company, today announced that HelloBeautiful (www.HelloBeautiful.com), the fastest-growing site created for African American women, surpasses 1 Million monthly uniques and will partner with singer, actress, songwriter Kandi Burruss to produce her new blog, Kandi Presents: The Bitter and The Sweet. Every week Kandi will share an exclusive behind the scenes look at her life, through written and video blogging.

(Logo:  http://photos.prnewswire.com/prnh/20091130/PH18189LOGO )

"I've never been shy about keeping it real and being honest about who I am, and HelloBeautiful.com and the Radio One family are providing me with a platform to connect with my fans in an immediate and authentic way," says Kandi Burruss.

In the debut episode, Kandi reveals an emotional and very private issue in her life: the importance of maintaining a connection with her daughter while being a working single mom.  "How do you handle your business, try to be successful, and not feel like you're taking away from your children?" Kandi asks tearfully.

"Kandi is a successful single mom who can relate to the challenges facing today's African American women. She is the perfect voice for our audience," says Maria Weaver Watson, VP, Brand Marketing and Strategic Communications.  "HelloBeautiful has developed a reputation for providing content that is authentic, informative and fun.  Kandi is a natural partner to represent the brand."

HelloBeautiful.com was launched by Interactive One in 2008 to meet the needs of the highly-underserved African American female audience.  Over the past two years HelloBeautiful has grown at a record pace, now serving more than 1MM monthly uniques with a mix of relationship advice, beauty tips, celebrity gossip, and affordable style trends, HelloBeautiful is the new go to site for today's Black woman.

"We listened carefully to what African American women and women of color felt was missing for them online. HelloBeautiful is an empowering statement of self love our women say to themselves every day and was created to speak directly to the heart of that need," says Smokey D. Fontaine, Chief Content Officer of Interactive One. "It's both fun and smart, entertaining and informative, with a voice that I've been thrilled to see resonate with Black women of all ages, and provide a great venue for the informed marketers that want to reach them in a truly authentic way."

ABOUT KANDI BURRUSS

Kandi Burruss is a multi-platinum selling, Grammy and Ascap Award winning Singer/Songwriter who has become the #1 most favored cast member of the Housewives of Atlanta reality TV show that airs on Bravo.  She owns her own boutique, T.A.G.S., in her hometown of Atlanta, GA and recently began her online TV show called Kandi Koated Nights which can be seen on USTREAM.

ABOUT INTERACTIVE ONE

Interactive One has over 15 million members and reaches 7 million Black Americans each month. With approximately 4 billion annual page views on its suite of sites, the Company has become the definitive social network for Black America through BlackPlanet, as well as a number of leading content sites.  These sites include: NewsOne (www.NewsOne.com), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America; TheUrbanDaily (www.TheUrbanDaily.com), which serves as the eyes and ears for African Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews; HelloBeautiful (www.HelloBeautiful.com), which celebrates the lives and style of African American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content; and Elev8 (www.Elev8.com) which is a personal empowerment website dedicated to uplifting and enriching the lives of African Americans by offering services, tools, information and community.

Interactive One was launched by Radio One in 2008 to complement Radio One's existing portfolio of media companies targeting the African American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community.  Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.

ABOUT RADIO ONE

Radio One, Inc. (www.radio-one.com) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies, currently owning 53 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates syndicated programming including the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother's "Spirit" program, Bishop T.D. Jakes' "Empowering Moments", the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. (www.blackamericaweb.com), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (www.interactiveone.com), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including NewsOne, TheUrbanDaily, HelloBeautiful, and social networks BlackPlanet, MiGente, and AsianAvenue and an interest in TV One, LLC (www.tvoneonline.com), a cable/satellite network programming primarily to African-Americans.

SOURCE Interactive One, LLC



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