HelloFresh Survey Says: Millions of Americans Cook … in the Nude?

NEW YORK, Feb. 11, 2016 /PRNewswire/ -- Perhaps an apron would be the perfect gift for that special someone – at least for the 15 percent of U.S. adults (that's about 36 million people) who admit they have cooked in the nude. Beware the hot grease!

And while the biggest turn-on in a significant other is having a good education (46 percent), one in five Americans say someone who is a good cook turns them on the most – the exact same amount (19 percent) as those who are most turned on by a nice body.  

The survey also covered gender roles in the kitchen, finding that when it comes to cooking, traditional gender roles no longer apply – 85 percent of Americans say cooking is both the man and woman's responsibility in a relationship.

These compelling findings are among many insights revealed from an online survey¹ commissioned by HelloFresh, the world's largest meal kit delivery company.

"These results confirm what many adults already knew … that cooking is sexy," said Seth Goldman, CEO, HelloFresh U.S. "And what better way to prove that than by preparing a delicious, wholesome home-cooked meal -- for or with your significant other."

Other survey highlights:

• Two-thirds (66 percent) of Americans consider cooking to be an art form to be cultivated – which perhaps explains the aforementioned "cooking nude" statistic
• Three in 10 (29 percent) agree that cooking an enjoyable meal can be more satisfying than sex – and yet 24 percent cook in order to impress or seduce a companion.
• Perhaps most shockingly … 2 percent of those surveyed answered "Don't know" when asked if they had ever cooked in the nude. Pay attention, people!

You can master cooking and impress your sweetheart by preparing a home-cooked meal using a kit of locally sourced, pre-measured ingredients delivered by HelloFresh. Subscribe to the HelloFresh newsletter and get $15 off your first delivery.  Visit www.hellofresh.com to learn more.

¹ Online survey of 1,007 adults, 18 to 70 years old, living in the continental U.S., commissioned by HelloFresh and conducted by CARAVAN® Survey, January 14-17, 2016.

About HelloFresh

HelloFresh currently operates in the UK, Germany, Austria, the Netherlands, Belgium, Australia and the USA. HelloFresh delivered 13.2 million meals in the three months ended September 30, 2015, and in October delivered 5.5m meals to seven different countries across 3 different continents. HelloFresh was founded in November 2011 and is based in Berlin. Further corporate offices are in New York, London, Amsterdam and Sydney. Current investors include Baillie Gifford, Insight Venture Partners, Phenomen Ventures, Rocket Internet, and Vorwerk Direct Selling Ventures For more information please visit www.hellofresh.com.

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SOURCE HelloFresh

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