NEW YORK, June 30, 2015 /PRNewswire-USNewswire/ -- HelpMeSee, a global campaign to end cataract blindness, was recognized with three awards at the 34th Annual NEDMA (New England Direct Marketing Association) Award Show this month in Boston, MA. HelpMeSee's awards included a Gold and Silver Award for donor acquisition campaigns and a Gold Award for donor renewal.
The NEDMA Awards event honors creative excellence and innovation in categories that include print ads, direct mail, catalogs, interactive, integrated media campaigns and direct marketing on a shoestring. Over 150 industry leaders attended the celebration, which was held June 17, 2015 at Boston Common Hotel & Conference Center in Boston.
Award winners, selected from a pool of over 280 submissions, are judged on the creative elements as well as results.
"We're thrilled to accept this recognition for the work of our team and development partners," said Matt Kupec, Vice President for Development and Marketing at HelpMeSee. "Creative marketing is an invaluable part of our campaign to raise awareness of this global health need."
HelpMeSee's campaigns, done in partnership with RobbinsKerstenDirect, focused on the importance of cataract surgery and the dramatic impact it has on the lives of patients in the developing world. The affordable procedure is considered one of the most cost-effective healthcare interventions.
"The annual NEDMA Awards Show, one of the oldest, largest and most highly respected shows of its kind in the country, truly showcases excellence in creative direct marketing in New England," said Erin Daly, Director of Program Marketing at Mainstream Engineering and NEDMA Vice President/Awards Chair. "The winners of these awards continue to embody the spirit of creative excellence; the New England marketers you see holding those gleaming triangles have a place among the best and brightest in the industry."
The New England Direct Marketing Association is the oldest regional, professional non-profit association in the country, serving all those interested in direct response marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students. NEDMA sponsors an extensive series of events, including monthly educational breakfast meetings, seminars, an annual conference, a Marketing Technology Summit and an Awards Program. For more information, go to: http://nedma.com
HelpMeSee is a global campaign to eliminate cataract blindness, the leading cause of blindness worldwide. HelpMeSee has developed a virtual reality MSICS training simulator to train cataract specialists as well as a pre-sterilized surgical kit to deliver safe care in remote areas. To date, the campaign has delivered nearly 200,000 surgeries to patients in India, Nepal, China, Peru, Vietnam, Togo and Sierra Leone.