LYNNFIELD, Mass., June 6, 2016 /PRNewswire/ -- Heluva Good!® today announced the launch of its new limited edition Heluva Good! Dip Flavored with TABASCO® brand. The new flavor features the peppery punch of TABASCO® brand Original Red Sauce. Heluva Good! partnered with the TABASCO brand to develop this hot and spicy addition to dairy cases throughout the Northeast, Southeast and Midwest.
Heluva Good! Dip Flavored with TABASCO brand combines the iconic flavor of TABASCO brand seasoning with rich, creamy sour cream to create a bold flavor that livens up any snacking occasion.
"Heluva Good! Dips are known for bold, mouthwatering flavors, so the introduction of limited edition TABASCO flavor is a natural fit," said Sarah Barow, spokesperson for Heluva Good!. "This new flavor will spice up any backyard BBQ or picnic with friends and family."
"Big, bold flavor is at the heart of everything we do at McIlhenny, so we are very excited to be partnering with Heluva Good! to bring our signature flavor to the dairy case," said Jason West, McIlhenny Company Chief Marketing Officer. "As we head into the summer BBQ season, we look forward to seeing all of the ways consumers put this dip to use."
Heluva Good!'s existing dip varieties include Bacon Horseradish, Bodacious® Onion, Buttermilk Ranch, French Onion, Jalapeño Cheddar and White Cheddar & Bacon.
Please visit the Heluva Good! product locator and search by region to find local retail locations: www.heluvagood.com/about/productlocator.aspx.
About Heluva Good!®
The Heluva Good!® brand has held a reputation for quality and taste for more than 85 years. The Heluva Good! name has been as much a promise as a brand name and dates back to 1925, when Perry Messinger, Heluva Good!'s founder, began making wedges of homemade washed curd cheese in a basement in Sodus, NY.. Today, Heluva Good! is part of the HP Hood LLC family of brands. You can now find Heluva Good! products in dairy cases throughout the Northeast, Southeast and Midwest (to the Rockies) and all of Canada. For more information on Heluva Good! please visit Heluvagood.com,
About McIlhenny Company
McIlhenny Company produces TABASCO® brand products, which are sold in more than 185 countries and territories around the world and labeled in 22 languages and dialects. The 148-year-old company makes a line of pepper sauces, including its world-famous TABASCO® brand Original Red Sauce, Green Jalapeño Sauce, Chipotle Sauce, SWEET & Spicy Sauce, Habanero Sauce, Garlic Pepper Sauce and Buffalo Style Hot Sauce
TABASCO® is a registered trademark and service mark exclusively of McIlhenny Company, Avery Island, LA 70513. www.TABASCO.com
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SOURCE Heluva Good!