WASHINGTON, July 31, 2015 /PRNewswire-USNewswire/ -- Race car driver Kasey Kahne's #5 Aquafina Chevrolet SS will have a refreshing new look with a Drink Up-inspired paint scheme at Pocono this weekend. Aquafina is a supporter of the Drink Up campaign, an effort that encourages people to drink more water more often.
Launched in 2013, Drink Up has more than 50 supporters including bottlers, filtered water companies and fountains. It is led by the Partnership for a Healthier America (PHA), which works with the private sector and First Lady Michelle Obama to make healthier choices easier for busy parents and families. Drink Up has enjoyed support from celebrities including John Legend, Chrissy Teigen, Curtis Granderson, Cristina Saralegui and others. Aquafina has been a valuable partner since the campaign launched and helped facilitate involvement from Kasey Kahne at this weekend's race.
"I always make sure to drink enough water throughout the day – whether I'm on the track, working out, traveling or even just at home, I really try to make a conscious effort to hydrate," said Kahne. "I'm excited to support the Drink Up initiative's partnership with Aquafina and help to encourage people to drink more water."
"We're always excited to find new ways to encourage people to drink more water," said PHA Chief Marketing Officer Drew Nannis. "Staying hydrated is a top priority for race car drivers, as well as fans. Aquafina has been an amazing partner in our efforts to encourage people to drink more water in fun, engaging ways – today is only the most recent example of that. We're thrilled to be on Kasey's #5 Aquafina Chevy and celebrating racing. It's just the latest way we're going to do whatever we can to remind everyone that you are what you drink, and when you drink water, you Drink Up."
"We are thrilled to once again show our support for Drink Up," said Rishi Daing, VP, Water Portfolio, Innovation & Emerging Brands, PepsiCo. "Kasey Kahne embodies what's possible when Aquafina makes your body happy, and the new paint scheme will be a fun way for race fans to experience a fresh new look."
For a look at Kahne's #5 Aquafina Chevrolet SS, watch the video here.
Follow Drink Up here:
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The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit A Healthier America and follow PHA on Twitter @PHAnews.
AQUAFINA is a registered trademark of PepsiCo, Inc. Follow Aquafina here: Facebook, Twitter and Instagram: @Aquafina
SOURCE Partnership for a Healthier America