Henkel Opens Doors at North American Automotive Headquarters to Reveal Behind-the-Scenes Look at the Future of Vehicle Development

MADISON HEIGHTS, Mich., March 9, 2015 /PRNewswire/ -- Due to the speed of automotive advancement and the industry's efforts to meet higher fuel efficiency standards, there is greater importance and growth of automotive-grade adhesives, sealants and surface technologies in future vehicle development. Henkel Adhesive Technologies, the leading solution provider for adhesives, sealants and functional coatings, is currently offering tier one automotive suppliers and automakers tours of its automotive headquarters to demonstrate its innovative processes to meet these demands.

Tour attendees are invited to visit Henkel's automotive campus, located at 32100 Stephenson Highway, Madison Heights, Michigan, based on their specific need or interest. Each tour will highlight key technologies that drive the industry forward, as well as address the manufacturing processes for custom technology development.

Tours can be arranged by technology or topic, based on the following:

• Cost efficiency. Henkel provides several cost-effective solutions to choose from, such as autodeposition coatings, composite resin solutions, advanced gasketing and high damping foam, which is used for noise, vibration and harshness (NVH) management.  
• E-mobility. Henkel's advanced gasketing, low-pressure molding and high damping foam can help make electric vehicles cleaner and more cost efficient to produce.
• Lightweighting. Henkel has developed technologies designed to advance the industry's efforts to lightweight vehicles and meet increasing fuel-efficiency standards including metal pre-treatments (magnesium coatings, all-aluminum coatings), structural adhesives and composite resin solutions.
• Manufacturing process. Henkel's metal pre-treatments, structural adhesives, composite resin solutions and high damping foam offer seamless integration and increased productivity in manufacturing.
• Safety and comfort. Henkel structural adhesives, liquid optically clear adhesives and high damping foam manage and improve the feel of luxury in vehicles.
• Sustainability. Henkel's commitment to sustainable practices and processes is represented through a number of technologies, including cleaners and lubricants; metal pre-treatments for all-aluminum coatings; and liquid applied sound deadeners.

"Adhesives, sealants and surface treatment technologies are influencing the future of vehicle development, and that process starts in a laboratory environment," said Greg Ryba, Director of Marketing, Henkel Adhesive Technologies, North America. "Our working labs give our customers the ability to quickly and effectively experiment with different concepts and ideas due to our ability to create and test prototypes and models in-house – enabling a more efficient and smarter design and development process."

Tours are open to tier one automotive suppliers and OEMs, who can schedule a live tour and take a virtual tour to learn more about Henkel's capabilities.

Tours can be scheduled between 8 a.m. – 5 p.m. Monday through Friday and will be offered throughout 2015.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas:
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs almost 50,000 people and reported sales of $21.8 billion and adjusted operating profit of $3.4 billion in fiscal 2014. Henkel's preferred shares are listed in the German stock index DAX.

www.henkelna.com/press

Contact: Carrie Cioffi - Henkel
Phone: 248-840-6879
E-mail: [email protected]

Contact: Katie Rebella – MCCI, on behalf of Henkel
Phone: 248-318-4303
E-mail: [email protected]

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SOURCE Henkel

Related Links

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